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Psychotactics Blog

Preacher or Teacher? Why Our Clients Struggle To Learn Skills Quickly

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Why do we learn so slowly? Is it because we’re not good learners? Is it age? Or is it something quite different? The problem of learning (and teaching) is dependent on the concept of Teacher vs Preacher. When you’re a preacher, you give the feeling of a ton of information, but there’s no true learning, […]

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Next Training Article: Why “Infotainment” Creates Binge-Consumption in Readers and Listeners:
Next Step: Read actionable articles on training.

Why Free Products Need To Be Better Than Paid Products or Services

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Giving away outstanding content is the magic behind what attracts—and keeps clients When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. This podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give away the goodies, no […]

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Next Info Products Article: How To “Finish Your E-Book”
Next Step: Read actionable articles on info products.

The “Star Trek Theory” of Why We Struggle With Creating Content

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to Correctly Use Emotion To Create Drama In Your Article

If you’ve ever watched the TV series, Star Trek, two characters come to mind right away. Captain Kirk. And first officer, Mr. Spock. Captain Kirk has a personality to take his space ship “where no man has ever gone before”. He’s a bit out there. And Mr. Spock, he’s the guy who’s logical; who thinks before […]

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Next Article Writing Article: Announcing: Story Telling Prices Rise + Free Goodies
Next Step: Read actionable articles on article writing.

What Does It Take To Be Super-Human? A Deep Dive Into The Reality of Business

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

Starting up is always rough Especially when you’re a small business that at first has no clients and no credibility. In this episode, a 5000bc member, Christopher C talks to Sean D’Souza about how to get over the inner chatter. How to get past those starting blocks and whether it’s possible to be superhuman. In […]

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Next Psychological Marketing Article: Why Big Assignments Drain You (And How To Overcome It)
Next Step: Read actionable articles on psychological marketing.

Announcing: Story Telling Prices Rise + Free Goodies

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

A Hidden Reason Why One Book Made Over $600,000 in profits

Remember the time Steve Jobs stood on the podium with a yellow Manila folder in his hand? A Manila folder that should have held some sheets of paper—at best. Then—amazingly—he slides out a computer from the Manila folder and the audience gasps. That is storytelling! Storytelling is when you create drama through analogies, case-studies and personal stories. You can […]

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Next Article Writing Article: How “And” and “Even” Are Powerful Tools In Headline Writing
Next Step: Read actionable articles on article writing.

Why Big Assignments Drain You (And How To Overcome It)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Increase Energy (Even In The Midst of Chaos):

Imagine your roof is leaking. Drip. Drip. Drip. Can you afford to ignore the drip? Sure you can, because it’s not flooding the carpet quite yet. But small as it is, that drip won’t go away. As you sit down to do your work, that drip is audible, and you know you have to fix […]

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Next Psychological Marketing Article: The Meaning Of Life? Or A Life of Meaning? How To Solve This Eternal Problem
Next Step: Read actionable articles on psychological marketing.

The Meaning Of Life? Or A Life of Meaning? How To Solve This Eternal Problem

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Gain Control of Your Life and Business

What is the meaning of life? This utterly vast and philosophical question pops into our lives with amazing frequency. But is it the right question to ask? What if we move the words around a bit and asked another question. Like: What gives your life meaning? Hmm, that changes things a bit doesn’t it? And […]

[Continue reading...]
Next Psychological Marketing Article: Announcing: A Hidden Reason Why One Book Made Over $600,000 in profits
Next Step: Read actionable articles on psychological marketing.

Announcing: A Hidden Reason Why One Book Made Over $600,000 in profits

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

A Hidden Reason Why One Book Made Over $600,000 in profits

Over $600,000. One book alone has made us over $600,000 in nett profits. That book is called The Brain Audit. Interestingly, it’s never been on any bestseller list We’ve never bothered with any joint ventures to help us sell the book. No advertising, no affiliates, not even any adwords of any kind. No book tours, no […]

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Next Psychological Marketing Article: How To Improve Your Concentration Almost Overnight
Next Step: Read actionable articles on psychological marketing.

How “And” and “Even” Are Powerful Tools In Headline Writing

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When I was little, I had a remote controlled car. I’d put the batteries into the car; another set into my remote and I was guaranteed an afternoon of fun. This car—a yellow Lamborghini Countach—could go left, right, race ahead and reverse just as easily. But what’s good for a 12-year old isn’t necessarily great […]

[Continue reading...]
Next Article Writing Article: The Star Trek Method—And Other Ways To Get Over Article-Writing Barriers
Next Step: Read actionable articles on article writing.

The Star Trek Method—And Other Ways To Get Over Article-Writing Barriers

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Early Years-Psychotactics-Moving to New Zealand

We find writing content to be such a tedious task The reason is because we don’t understand the barriers that get in our way. Instead, we write, edit, write, edit — and drive ourselves crazy. One of the ways to get over the barriers of creating content is to use the Captain Kirk and Mr Spock method. […]

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Next Article Writing Article: How To Double Your Writing Speed (And Overcome The Outline-Barrier)
Next Step: Read actionable articles on article writing.
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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes