Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Think of your brain as a fuel tank. Let’s say you have to make a trip to the supermarket to buy groceries for the week. Let’s say you then have to go to the dentist because you have some excruciating pain. But then later in the day you just drive because you feel like driving. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Southwest Airlines made one tiny change that probably added $80-100 million to their operating profits. Interestingly, this small change might create customer retention even though the customer ends up paying a fair bit more. It seems odd to think of higher prices being critical to customer retention, doesn’t it? If you’ve ever been on a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
No matter where you go, you run into people with the same problem—time. Whether you’re a small business owner, or run a big company, it’s all about time, and getting things done. A lot of time saving can be done without too much effort on your part, and by simply using software. Software that does […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most of us detest chaos. But there’s not a day when chaos doesn’t show up and hang around for a good part of the day. We can ignore chaos, but it won’t go away. But what if we planned around it? What if we actually took chaos into consideration so that when it shows up–if […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Should you lower your prices? In Part 1 of Persistent Myths of Pricing (And How To Overcome Them), we looked at Myth 1: Ending prices with 7 or 9 (e.g. $97 or $99 instead of $100) Now, let’s look at Myth 2: The Fear of Pricing—You can feel the “right price” in your gut. Should […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you look at the ten top podcasts, they are all about stories. If you look at the books, you remember, again, stories. Presentations, webinars, the best sales pitches—every one of them depends on storytelling. Storytelling so darn good, that clients get locked into the story—and are rooted to their seats. In the radio industry, this is […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Outlining drives people crazy When you’re writing articles, it’s easy to get locked into the mistake of simply starting up the article. That’s a mistake—a big mistake. Outlining is what counts most of all, and yet outlines are hated with a vengeance. Is there a way to create outlines so you don’t drive yourself crazy? […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’ve been around the Psychotactics site for a whileAnd you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. But how do you know if 5000bc is the place for you?You read the testimonials. Do your due diligence and read the testimonials and you’ll see for yourself why our members join–and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
When you’re giving away bonuses, it’s easy to believe you don’t need to give away your best product or service. The best information always needs to be sold—so you can earn a decent living. And yet, this podcast episode takes an opposite stance. You need to put your best stuff out in front—free. Yes, give […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s easy to pick up bad habits Knowing what causes bad habits to succeed, enables you to make good habits meet with similar success. In this episode we dig deep into the trio of trigger, routine and reward mechanisms. And how every one of them play their role. But then we go deeper into the […]
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