Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
In February of 2005 I had no intention of checking any email on our vacation. That was because we were on our vacation in the South Island. Now New Zealand is a set of islands, as you probably know. There’s the North Island where we live, and the South Island. The South Island is truly breathtaking. It’s got […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I’m a big fan of Cheesymite. It’s a roll of bread consisting of cheese and Marmite, it makes for a delicious snack. And if I walk every day of the week, I reward myself with a Cheesymite on a Friday. Except it’s just that some Fridays are not as good as others. On some Fridays, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Have you visited a website and left shortly after reading an article? Why did the site fail to get you to sign up? Or why didn’t you buy a product or service? The answer lies in the content of your articles and the way you structure them. Article writing is about creating a solid “next step”, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In my career as a cartoonist, I noticed something interesting. No matter where you go on the planet, you can find a five year old that is not only capable of drawing, but is eager to draw. Then, they turn six. Then, shortly after, they turn 35—and they draw like a five-year-old. So what happened between […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you dramatically increase your rate of learning? And why do we get stuck when we’re trying to learn a new skill? Strangely the concept of boxes comes into play. We move from beginner to average—and then we spin in that middle box, never moving to expert level. So how do we move to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How much would you charge to put a nail in the wall? What if I told you I’d pay you with an elaborately cooked, four-course meal, just to put that nail in the wall? Sounds bizarre, doesn’t it? That’s exactly what I’d do, to avoid the trouble of “putting a nail in the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
“I can’t draw a straight line!” These aren’t just the words I hear from clients. They’re the words I heard from my wife, Renuka. You see, Renuka never considered herself to be an artist. After all, no one in her family was known for their art, let alone drawing cartoons. It seemed logical that talent […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How did you get to New Zealand? That’s the question I get most of all from clients. And there’s a story, a very interesting story behind our move from India to New Zealand. In this episode Sean talks about Part 1: What I was looking for, when I was 13 years old Part 2: Getting […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How many hours do you work on vacation? You don’t. But then what about the e-mails? How do you deal with clients? Are you supposed to just close down your business? This episode shows you how we deal with vacations at Psychotactics. We’ve been going on our “three-month” vacations since 2004 and have had to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How do you avoid losers as clients? How do you completely sidestep the clients that don’t pay, cause trouble and push you around? Surprisingly, the answer lies in testimonials. There are elements of testimonials that cause clients of a certain kind to get attracted to you. So how do you harness that latent power of […]
[Continue reading...]
