Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you sold a course that was worth $2500 to a client. Imagine you also sent a bar of chocolate, just as a thank you. Six years later, what does the client remember? Yes, you have the right answer: they remember the chocolate! Incredible as it may sound, the expense of the course is long […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the “adjective”. Yes, that very same grammar lesson you had at school. When you look at the biggest and most well-defined brands in history, you find they are defined by a single word. Let’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you got on stage and you had an eager audience ready to buy Of course there are a few obstacles. The first obstacle is that you have just an hour to convince the audience to buy. The second is you’re not the only one selling products? The third obstacle is that a good chunk […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
We’re all pounded with the whole concept of success We think that it means more money, more fame, more power. And yet when confronted with defining our own success, we realise there’s something we haven’t quite defined. In this episode we explore why feeling like a fraud is normal; why seemingly successful people define themselves […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Mid-month is a good time to catch up on podcasts that you may have missed. So let’s look at the “Top 3” podcasts and then that one podcast that you just can’t miss. #48: How To Build A Cult-Like Following By Using An Adjective In Your Branding Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
What are the 3 Elements That Make Your Report Stand Out? When your client picks up your report, can you guarantee they’ll read it from start to finish? No matter how good the content, there are precise elements that cause a client to completely consume the report. This episode delves into three of the most important elements that […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is FREE worth it? Or should everything be paid for? How does a prospective customer go from free to fee? And how do you stand out in a world where so much is free? There’s a simple strategy that needs to be followed and once you do, you’ll find client will happily move from free to paid […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
How much time does it take to do research? Most of us do our research once we sit down to write an article, create a webinar or podcast. A zillion hours later, the content is still not ready and the hours have flown away needlessly. And that’s because we go about doing research the “wrong way”. All […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Here’s a little test. I’m going to write three lines. And of course, you’ll read those three lines. Then you’ll tell me which of the lines work. And which ones don’t. Ready? OK, here goes: 1) I’m going for a walk in the woods tonight. 2) The cylist doesn’t cycle very good. 3) Dinosaurs love yummy chocolate […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Vacations are like a project There’s a before-vacation and an after-vacation period that needs to be carefully managed. After years of taking vacations, and that too thrice a year, we have to do a lot of planning. So how do we make sure everything works when we’re away? How do we make sure we don’t get […]
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