Why Clients Buy—And Why They Don't
You know the story of Goldilocks and the Three Bears, don’t you? The one where Goldilocks entered the bear’s house, and ate the porridge. And the porridge in the first bowl was too hot. The porridge in the second bowl was too cold. The porridge in the third bowl was just right. Now if only […]
[Continue reading...]Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion? Hah, you can learn everything you need by just scanning a New Yorker and Cosmopolitan. Cosmo-type of articles are great for attraction. New Yorker type articles are great for conversion That’s […]
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Manhattan, New York isn’t a scary place. And yet, as I stepped out of the subway into a sea of people, I was intimidated. I wasn’t sure where to go. Or what to do next. I was completely out of my safe-zone. I’d gone from a country of 4 million people (and a zillion sheep), […]
[Continue reading...]On Saturday 26th November 2011, you’ll get the details for what’s easily the “toughest article writing course in the world.” And it’s the toughest course because it’s not just another information-dump. Instead of getting even more information, you actually acquire—then master the skill of article writing. And not just master it, but write with a […]
[Continue reading...]You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]
[Continue reading...]If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]
[Continue reading...]Imagine I told you I could give you 400 hours of time. Time you could spend doing nothing but learning. Learning a new skill. Or getting relevant information. But where could you get 400 hours of undisturbed time? In your car,that’s where! Take the time to learn while you’re on the road, rather than just […]
[Continue reading...]Are too! Are not! Are too! Are not! Are too! You’ve played this game as a child. And no matter which side you were on, you simply stuck to your position, without budging an inch. So how do you win the battle of perception? You do what Grizz Wylie does. Grizz, a well-known coach for […]
[Continue reading...]In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]
[Continue reading...]You often wonder why you can’t get things done and why success seems to be a little late in coming. There’s a precise reason that has something to do with you zzzzzzzzzzzing in the physics class. Huh? What’s physics got to do with marketing and business. Remember the second law of physics? Two objects cannot […]
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