Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Right outside my front door is a guy called Roger. And Roger has almost zero-cash flow problems. He also happens to have no need to go to networking meetings And no need to do any advertising or marketing whatsoever. You see, Roger mows the lawns. And he’s got a revenue-generating system that most businesses never […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I used to love dancing. I used to listen to music all day. I used to really enjoy going to movies and eating popcorn. I used to…I used to…I used to… What’s happened to us? Why has work taken over our lives? And how can we reclaim it back? I’m not talking about you. I’m […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Get a weighing scale. Put ‘Like’ on one side. Put ‘Risk’ on the other side. And your eyes start to roll as you figure out the obvious. That the higher the risk, the less you’re liked. But is there more to the like factor than you think? The biggest reason why customers don’t buy You […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It’s September 2004. And the mountain, St. Helens is at it again. She’s burping, gassing, and throwing hissy fits. But doing nothing more than that. And then in October, with little or no warning, the mountainside explodes. The mountain top lost 1,300 feet of height, the valley of the North Toutle River filled with 3 […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Donny Osmond wasn’t exactly the music I listened to when I was growing up. But there I was, at a backstage event, where Donny was answering a flurry of questions. Why I was at the event is kinda inconsequential. What Donny said was something that hit me like a ton of bricks. Are you ready […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I’ve never actually seen ‘The Godfather’. Or read the book. I know, I know, I haven’t lived. 🙂 But I’ve lived long enough to understand the concept of a Godfather-offer. Namely: To make a offer that simply cannot be refused. Cannot be refused? Does such an offer exist? Yes, it does, but only once you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
A client wrote to me and told me that he was amazed that we’d managed to sell an extremely high-priced course in a matter of 24 hours. He was curious. How is it possible to sell a course in fewer than 24 hours when the price tag is well over $2000? And here’s what […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do long headlines work? Or are short headlines better? The answer doesn’t lie in length. It lies in the ability to say the headline aloud in one breath. Let’s assume you sit down and write an absolute stunner of a headline, your next job is to read it back aloud. Can you read it? Ok […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You know the story of Goldilocks and the Three Bears, don’t you? The one where Goldilocks entered the bear’s house, and ate the porridge. And the porridge in the first bowl was too hot. The porridge in the second bowl was too cold. The porridge in the third bowl was just right. Now if only […]
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