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Psychotactics Blog

The Critical Importance Of The Bugs

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]

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Next Internet marketing Article: How To Make Your Client Remember Your Website …Forever!
Next Step: Read actionable articles on internet marketing.

Announcing Brain Audit 3.2 + Special Goodies Offer worth $158

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]

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Next Events Article: Important: Get A Birthday Bonus worth $158 The New Brain Audit 3.2
Next Step: Read actionable articles on events.

How To Get 400 Additional Hours of Learning Every Year

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine I told you I could give you 400 hours of time. Time you could spend doing nothing but learning. Learning a new skill. Or getting relevant information. But where could you get 400 hours of undisturbed time? In your car,that’s where! Take the time to learn while you’re on the road, rather than just […]

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Next Psychological Marketing Article: Five Reasons Why Newsletters Fail To Get Response
Next Step: Read actionable articles on psychological marketing.

How To Fight Customer Perceptions (And Win)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Are too! Are not! Are too! Are not! Are too! You’ve played this game as a child. And no matter which side you were on, you simply stuck to your position, without budging an inch. So how do you win the battle of perception? You do what Grizz Wylie does. Grizz, a well-known coach for […]

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Next Human Nature Article: The Power Of Enough
Next Step: Read actionable articles on human nature.

Why “WHAT” is a Good Starting Point for Most Article Outlines

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]

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Next Article Writing Article: How to Create An Overview Topic (Without Spending All Day)
Next Step: Read actionable articles on article writing.

Why Your Brain Stops You From Buying

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You often wonder why you can’t get things done and why success seems to be a little late in coming. There’s a precise reason that has something to do with you zzzzzzzzzzzing in the physics class. Huh? What’s physics got to do with marketing and business. Remember the second law of physics? Two objects cannot […]

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Next Selling Article: Five Reasons Why Newsletters Fail To Get Response
Next Step: Read actionable articles on selling.

How to Create An Overview Topic (Without Spending All Day)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

What is an overview of a topic? How do we write an overview for an article topic? Let’s say you want to write about New Zealand. Or electric chairs. Or malaria. Or just about any topic that has enormous potential and detail. The problem is simple: Where do you start? Even at the outline stage, […]

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Next Article Writing Article: Article 1: How To Get More Customers
Next Step: Read actionable articles on article writing.

How To Make Your Client Remember Your Website …Forever!

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine you’re about to talk about your website at a networking meeting. And twenty two people before you have stood up, said what they do, and sat down. So that no matter what you say–the rest of the group is never going to remember your website. Or could you? Could you actually make prospective clients […]

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Next Internet marketing Article: The Case For (And Against) Pop-Ups On Your Website
Next Step: Read actionable articles on internet marketing.

How To Fight Business Battles You Can’t Lose

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Apple Computers lost the battle. They lost the war. But somehow they stuck in there. And now all of a sudden they turned more that $1 Billion profit…for the first time ever. Because for the first time, they’ve begun to fight a battle they can’t lose. So what am I talking about anyway? And how […]

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Next Marketing Strategy Article: Why Competition Matters (And Yet Doesn’t Matter At All)
Next Step: Read actionable articles on marketing strategy.

Why Competition Matters (And Yet Doesn’t Matter At All)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You’re about to start up a business, or write a book, or create a new course, and you’re scared as heck. When you look around all you see is wall to wall competition. Competition that’s not only vast, but probably has better resources than you. And as if that were not enough, they probably have […]

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Next Marketing Strategy Article: How Training Increases Your Expertise Factor
Next Step: Read actionable articles on marketing strategy.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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