Imagine you're driving down the road. Your foot is on the accelerator. The wind whips your hair into a wild frenzy as you cross 100mph.
So when do you take your foot off the accelerator?
When you want to slow down, right? Or when you're coming to a stop. Otherwise you'd make sure that accelerator had enough pressure to keep the car vrroooooming down the highway.
Yet that's not what you do with your marketing and advertising.
You're wondering why the heck your business isn't going at a squillion miles an hour, and here's the answer.
You're taking your foot off the accelerator.
You're driving your marketing like a bronco.
Start. Stop. Slow Down. Speed up. Slow down.
No wonder you're going through phases where you have loads of business and then nothing at all.
Just like a car rolls for quite a while after, your business rolls for quite a while after you've done your marketing. Then you get so busy, that you take your foot off. And inevitably, the business slows down.
So how do you you beat the system?
Quite simple really.Plan in advance. If you can't put out marketing material on a regular basis or are too over stressed at times, make sure you sit down one weekend and put together a plan for six months. Gather what you need. It doesn't matter if you're working via email, snail mail, telephone, networking or any other system.
Don't get that $$^%$%^$ foot off the accelarator.
Then watch as your business gets a nice easy paced rhythm.
And then the destination and profits you want to achieve is just a matter of time.
1) Don't take your foot off the accelerator.
When you do, the car slows down and finally stops.
So does your business.
2) It's not about pumping that accelerator.
It's about nice, easy pressure.
And the business gets an even flow of momentum.
3) Marketing and advertising is about planning.
You can't wake up in the middle of a deadline to worry about marketing. Your marketing needs to be ready en avance.
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Jef Menguin says
Many thanks for this practical advice. I think I took my foot off the accelerator many times too.