Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you run a furniture store. And there are twenty-two other furniture stores in your city. You’ve got just one problem. You’re just another furniture store. Another furniture store, which seems similar to the next store, and the next, and the next. Now don’t get me wrong You know your store is different. You know […]
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You could break your head trying to drum up one customer at a time.Or you could get yourself a strategic alliance. Or even better, a bunch of strategic alliances. So you rev yourself up. You dash off a series of emails. And nothing. Not a peep out of the strategic alliances. You try, try and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The most interesting word in the sentence is “pay”. Or rather payback. Why would you put in time, money and effort without a clear payback? And yet most people have not a clue what this payback could be For me it was about confidence. When I first started out in business I saw myself as […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you hate pop-ups, right? But what I told you that pop-ups increase sign-ups? Would you still hate pop-ups? And why would you stay away from pop-ups, despite their clear ability to increase sign-ups to your website or newsletter? Imagine you’re walking through the doors of your local mall You’re whistling your happy tune. You’re […]
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So you’ve read the Brain Audit. And yes, you’ve worked out that problems are good systems to get the client’s attention. So you take out all the problems and dump them in the client’s face. But it’s not what you say, it’s how you say it that matters. If you present your words in the […]
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Five reasons? There may be seven thousand reasons why your newsletter may not get a response. And the key lies in the word “response” itself. Most people don’t have a darned clue what “response” means. When someone says, “I am getting no response”, do they mean: 1) I am not able to sell enough products […]
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Imagine I asked you a question. A simple question where you could choose the answer. And if you chose the right answer, you’d end up with about $20,000 more per annum (theoretically, of course) Imagine that. You’d have twenty thousand more buckeroos in the bank. But instead–strangely–you’ll choose to forfeit the $20,000. How could this […]
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Seven fire trucks. Six hours of belching smoke. Scurrying firemen scurrying around, desperate to contain, and eventually outfox the flames. And what happens right after your local mall has had a huge fire? Why a fire-sale, of course On Sunday morning, in the middle of the year, it was like being in the midst of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The biggest problem with cold calling is that there’s almost 100% rejection rates already in place, waiting for you. This is because the person you’re calling on, doesn’t know you, doesn’t care to know you, and you’re mostly taking their time. But cold-calling works, has always worked and will always work, if you do the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Put couple of tablespoons of petrol in your car’s tank today. And see what happens to the car. I’ll tell you what. It’ll probably take you a few inches further. And you’ll say to yourself: “What the heck? What difference will a few inches make?” Just as you’d say: “What the heck? What difference will […]
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