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Psychotactics Blog

The Headline Breath Test

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Do long headlines work? Or are short headlines better? The answer doesn’t lie in length. It lies in the ability to say the headline aloud in one breath. Let’s assume you sit down and write an absolute stunner of a headline, your next job is to read it back aloud. Can you read it? Ok […]

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Next Article Writing Article: The Overlooked Secret Of Article Attraction and Conversion
Next Step: Read actionable articles on article writing.

The Swiftest Way To Convert Prospects Into Clients

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Take out that Nokia from your bag. And look at the features. It can tell time; it can be a stopwatch; it can keep diary appointments; it can help you pass time with ingenious little games; it can probably take photos; send text messages; maybe even double up as an mp3 player or a torch. […]

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Next Consumption Article: Staggered Consumption: How To Get Customers To Keep Coming Back
Next Step: Read actionable articles on consumption.

How To Avoid Under-Quoting On Your Next Project

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How To Avoid Under-Quoting On Your Next Project

You know the story of Goldilocks and the Three Bears, don’t you? The one where Goldilocks entered the bear’s house, and ate the porridge. And the porridge in the first bowl was too hot. The porridge in the second bowl was too cold. The porridge in the third bowl was just right. Now if only […]

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Next Pricing Article: Does Snob Appeal Sell More Products and Services?
Next Step: Read actionable articles on pricing.

The Overlooked Secret Of Article Attraction and Conversion

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Which articles convert? And which articles attract? And how do you roll out a strategy that maximises the twin impact of attraction and conversion? Hah, you can learn everything you need by just scanning a New Yorker and Cosmopolitan. Cosmo-type of articles are great for attraction. New Yorker type articles are great for conversion That’s […]

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Next Article Writing Article: Announcing: The “Toughest Article Writing Course” in the World
Next Step: Read actionable articles on article writing.

The Importance of a Safe Zone

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

The Importance of a Safe Zone

Manhattan, New York isn’t a scary place. And yet, as I stepped out of the subway into a sea of people, I was intimidated. I wasn’t sure where to go. Or what to do next. I was completely out of my safe-zone. I’d gone from a country of 4 million people (and a zillion sheep), […]

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Next Speaking Secrets Article: Can you avoid wearing that Darth Vader suit in future?
Next Step: Read actionable articles on speaking secrets.

Announcing: The “Toughest Article Writing Course” in the World

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

On Saturday 26th November 2011, you’ll get the details for what’s easily the “toughest article writing course in the world.” And it’s the toughest course because it’s not just another information-dump. Instead of getting even more information, you actually acquire—then master the skill of article writing. And not just master it, but write with a […]

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Next Article Writing Article: Why “WHAT” is a Good Starting Point for Most Article Outlines
Next Step: Read actionable articles on article writing.

The Critical Importance Of The Bugs

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

You’re in a seminar. Oh, the seminar’s interesting. The content is great. The presenter’s outstanding. But you aren’t paying attention You’re fidgeting in your seat. You’re kinda brrrrrrrrrrr. As in coldbrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr. And the seminar drones on. Drones on, did you say? So we’re pretty clear that the seminar was interesting and outstanding, and all that […]

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Next Internet marketing Article: How To Make Your Client Remember Your Website …Forever!
Next Step: Read actionable articles on internet marketing.

Announcing Brain Audit 3.2 + Special Goodies Offer worth $158

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

If you’ve been wondering whether or not to purchase the Brain Audit then here’s the perfect moment. And it’s perfect because you get the Brain Audit Version 3.2 just launched in June 2009. Two years in the making… This book has been two years in the making, and now it’s finally out! And you not […]

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Next Events Article: Important: Get A Birthday Bonus worth $158 The New Brain Audit 3.2
Next Step: Read actionable articles on events.

How To Get 400 Additional Hours of Learning Every Year

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine I told you I could give you 400 hours of time. Time you could spend doing nothing but learning. Learning a new skill. Or getting relevant information. But where could you get 400 hours of undisturbed time? In your car,that’s where! Take the time to learn while you’re on the road, rather than just […]

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Next Psychological Marketing Article: Five Reasons Why Newsletters Fail To Get Response
Next Step: Read actionable articles on psychological marketing.

How To Fight Customer Perceptions (And Win)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Are too! Are not! Are too! Are not! Are too! You’ve played this game as a child. And no matter which side you were on, you simply stuck to your position, without budging an inch. So how do you win the battle of perception? You do what Grizz Wylie does. Grizz, a well-known coach for […]

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Next Human Nature Article: The Power Of Enough
Next Step: Read actionable articles on human nature.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
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    • Philosophy
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  • Free Articles
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  • Podcast
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  • Products
    • Start Here First
    • Home Study
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    • Speaker
    • Consulting
  • Fun Stuff
    • Resources
    • Cartoons
    • Recipes