Apple Computers lost the battle. They lost the war. But somehow they stuck in there. And now all of a sudden they turned more that $1 Billion profit…for the first time ever. Because for the first time, they've begun to fight a battle they can't lose.
So what am I talking about anyway?
And how can Apple's story help you find your own big payday?
Let's look at Apple since 1984
They were the big innovators. Everyone loved them. And yet, competitors came in and pulled the carpet, repossessed most of Apple's intellectual capital(sneakily of course), and Apple was left standing in the rain.
And somehow that rain never seemed to stop. They brought out cooler Macs; even created operating systems that left competitors in the dust and still no joy.
Then along came a spider…
A spider called iPod. Now notice something interesting. The first time around, Apple was really interested in creating something unique. Something different.
Something no one had seen before. This time around, they didn't even try to reinvent the wheel. Nope they didn't. All they did was take the existing mp3 player and make it really cool.
Suddenly it wasn't cool NOT to have an iPod
And though Apple commands just 5% of the computer market, they stride like an 800 pound gorilla in the mp3 player market (It's estimated the iPod has 75% of the mp3 player market).
Suddenly, after years of grief, Apple took home a cool billion to the bank in profits.
What does this teach you?
That it's unlikely that you've hit your iPod zone. That despite having excellent products/services, you're still plodding in the areas you're in right now.
And that if instead, you tweaked your strategy and started catering for a niche market, you too can pick a battle you simply can't lose. That you too will have an iPod kind of payday.
Apple lost the battle. They lost the war. But they picked another battlefield. And suddenly the ‘losers' are winners.
Isn't it time you did some winning yourself?
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Jef Menguin says
I think I can do an Apple too.
Thank you for inspiring me to think like Apple. There are many professional speakers like me in the Philippines. But there is something about what I do that make people contact me and get my services.
I will fight a war that I will not lose.