Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re about to talk about your website at a networking meeting. And twenty two people before you have stood up, said what they do, and sat down. So that no matter what you say–the rest of the group is never going to remember your website. Or could you? Could you actually make prospective clients […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Apple Computers lost the battle. They lost the war. But somehow they stuck in there. And now all of a sudden they turned more that $1 Billion profit…for the first time ever. Because for the first time, they’ve begun to fight a battle they can’t lose. So what am I talking about anyway? And how […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’re about to start up a business, or write a book, or create a new course, and you’re scared as heck. When you look around all you see is wall to wall competition. Competition that’s not only vast, but probably has better resources than you. And as if that were not enough, they probably have […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you run a furniture store. And there are twenty-two other furniture stores in your city. You’ve got just one problem. You’re just another furniture store. Another furniture store, which seems similar to the next store, and the next, and the next. Now don’t get me wrong You know your store is different. You know […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You could break your head trying to drum up one customer at a time.Or you could get yourself a strategic alliance. Or even better, a bunch of strategic alliances. So you rev yourself up. You dash off a series of emails. And nothing. Not a peep out of the strategic alliances. You try, try and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The most interesting word in the sentence is “pay”. Or rather payback. Why would you put in time, money and effort without a clear payback? And yet most people have not a clue what this payback could be For me it was about confidence. When I first started out in business I saw myself as […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you hate pop-ups, right? But what I told you that pop-ups increase sign-ups? Would you still hate pop-ups? And why would you stay away from pop-ups, despite their clear ability to increase sign-ups to your website or newsletter? Imagine you’re walking through the doors of your local mall You’re whistling your happy tune. You’re […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So you’ve read the Brain Audit. And yes, you’ve worked out that problems are good systems to get the client’s attention. So you take out all the problems and dump them in the client’s face. But it’s not what you say, it’s how you say it that matters. If you present your words in the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Five reasons? There may be seven thousand reasons why your newsletter may not get a response. And the key lies in the word “response” itself. Most people don’t have a darned clue what “response” means. When someone says, “I am getting no response”, do they mean: 1) I am not able to sell enough products […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine I asked you a question. A simple question where you could choose the answer. And if you chose the right answer, you’d end up with about $20,000 more per annum (theoretically, of course) Imagine that. You’d have twenty thousand more buckeroos in the bank. But instead–strangely–you’ll choose to forfeit the $20,000. How could this […]
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