Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Once upon a time there was a little tree. He sat in the soil and danced in the wind. And he looked around and saw the other trees. “Man, they sure look taller than me,” said the little tree. “Probably it’s the soil,” he mumbled. So he lifted up his roots and moved over to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Blackberries aren’t black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that’s when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how a blackberry can teach you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It is Psychotactics 8th birthday this August! Aug 17 is the date to be precise. That is today! While I’m singing Happy Birthday to Psychotactics, can you join inthe chorus, please? So yes, we’re feeling in a cake and champagne mood. And so that you can join in the celebration, here’s something for you…Special Goodies […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex. Yet, most of the tourists rush past 34,999 pieces of art to see a singular piece of art. A painting that has a dimension […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It bugs you no end. But the con artist will do better. They always seem to sell more than you. But why is that? No matter what you try, the con man has a weapon you don’t. It’s called greed. And of course the con artists don’t call it greed. They call it “quick”. As […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. And yet you had to give them […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I was sitting with the manager of a boutique hotel in Buenos Aires, Argentina. And she showed me the hotel’s Web site. “We need to change that Web site”, she said, “but I’m afraid that we’ll lose our place on Google. Who knows, maybe we’ll go down in the ranking”. And my answer was: “Why […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There’s a specific reason why I wake up in the morning and end up writing three-four articles before I even hit the first sip of coffee. It’s because I’m all charged up. The emotions are flowing. I’m either happy. Or sad. Or frustrated beyond belief. And the reason why I get into these crazy moods […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]
[Continue reading...]
