So you've read the Brain Audit. And yes, you've worked out that problems are good systems to get the client's attention. So you take out all the problems and dump them in the client's face.
But it's not what you say, it's how you say it that matters.
If you present your words in the wrong way, you'll actually drive your clients away, instead of attracting them. So how do you avoid this painful mistake?
What are ego-killers?
Imagine you're talking to a mother. She's just told you that her kid is a pain in the you-know-where. You say, “Yeah, that kid is really a pain.” And suddenly, the next moment you're looking into the fiery eyes of the mother. And she's going at you like a shark on the attack.
Huh? What did you do wrong?
It's ok for her to criticise her kid. It's not ok for you to do the same. And the same applies to a client. You're doing the ego-kill. And the clients aren't going to like you for it, no matter how right you may be.
Some examples of ego-killers are:
Are your sales sagging and you're unable to upsell?
Do you have a weak marketing plan?
Do you have clients who walk out of the door with increasing regularity?
Yeah right, like I'm going to tell you that all of the above is true
Because even if all of the above is true, I'm going to deny it till I go azure in the face. I'm not going to reveal to you that I…ahem…am a complete failure.
Spare the ego some thought
Here's how you can improve the same thoughts without brutalising the ego. Are your sales sagging and you're unable to upsell? How to instant boost sagging sales and upsell clients with increasing regularity.
Do you have a weak marketing plan? How to take the leakages out of your marketing plan, and increase profits
Do you have clients who walk out of the door with increasing regularity? Prevent client-loss. Keep clients loyal to you with a simple three-step system
I know, I know…
The re-worked lines look the same, but they're not. They still have the problem-solution but they're actually a whole lot different. Because they don't attack me personally. They just show me the route to improving what I already have.
My ego is intact. My credit card is ready. Now I'll buy.