Why Clients Buy—And Why They Don't
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I went for guitar classes when I was about 20. My dad owned a guitar. But I refused to borrow his, and went out and bought my own. I thought it would make me more committed. For four months, I plonked away at the strings, and then one day, I quit. In effect, my guitar […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I’ve never actually seen ‘The Godfather’. Or read the book. I know, I know, I haven’t lived. 🙂 But I’ve lived long enough to understand the concept of a Godfather-offer. Namely: To make a offer that simply cannot be refused. Cannot be refused? Does such an offer exist? Yes, it does, but only once you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Red Bull gives you wings. So does a good business structure! Most business owners seem to start up a business, as a means to making money. And while that’s not the most ideal goal to have, profits are the fuel that drive the business. So how do you create a structure that maximises leverage and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you know how you flip one page of a novel, not expecting to read the book, and before you know it, whooops away you go, and then you’re reading, and reading, and reading…and may I add…reading. Copywriting isn’t much different. If you write copy that slip-slides, then your audience will read it to the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I had a revelation a few years ago. You see I was just like anybody else. I read books. I attended seminars. I did stuff. And I trundled along. Made profits and had my day in the sun. Till I decided I wanted to have a lifetime in the sun. So I studied people. One […]
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Imagine you’re driving down the road. Your foot is on the accelerator. The wind whips your hair into a wild frenzy as you cross 100mph. So when do you take your foot off the accelerator? When you want to slow down, right? Or when you’re coming to a stop. Otherwise you’d make sure that accelerator […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’ve just finished your teleclass and you’re moving on to question stage. And then comes the moment that you think you’ll be flooded with questions, so you ask, “What questions would you like to ask me today?” And all you hear is the chilly wind of silence. So how do you get the audience to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you throw away your mail? Or do you? And if so, which mail do you throw? Why, that’s easy! You throw away anything that’s irrelevant to you, or not addressed to you. Sure, I know. You’re supposed to put the ‘Return to Sender’ on the mail, and send it back to sender. But you […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Right outside my front door is a guy called Roger. And Roger has almost zero-cash flow problems. He also happens to have no need to go to networking meetings And no need to do any advertising or marketing whatsoever. You see, Roger mows the lawns. And he’s got a revenue-generating system that most businesses never […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I used to love dancing. I used to listen to music all day. I used to really enjoy going to movies and eating popcorn. I used to…I used to…I used to… What’s happened to us? Why has work taken over our lives? And how can we reclaim it back? I’m not talking about you. I’m […]
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