Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
For the past year (and a bit) I’ve been working on a incredibly interesting project. It’s a series of books on Presentations. So notice one thing: It’s not a single book. It’s a series. Three whole books. Three whole audio-books as well. Announcing: How To Create Black Belt Presentations And now the books and audio […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Often in your business, you’ll get a call or an email for a quote. Or potential customers will want to meet you. And you have to drive half way across the city to get to the meeting. You get your quote across. And then silence. Nothing ever happens. Because the so-called clients weren’t overly interested […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
In the year 2010, Apple Inc, released a product. “This product is doomed to fail”, said a lot of the experts. After all the type of product had been introduced time and time again, and had never ever succeeded. That product was a tablet device, which we now know as an iPad. And yet the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re a roadroller. And there’s a bit of a bump in the road. In fact, lots of bumps in the roads. As you rumble across the bumps, you’ve got this smug look on your face. Because you’re pretty darned sure that the bumps have been smoothened, as you went over them. Now if you’re […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’re Jim Collins, it’s $50,000 per hour. If you’re Bill Clinton, it’s closer to $100,000 per hour. If you’re a best-selling author it’s $20,000 per hour. If you’re an average author it’s $5000-12,000 per hour. If you’re not that well known it’s still $2000-5000. And there’s everything below that fee. The question does arise: […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Your marketing strategy. Your advertising campaign. Your website landing page. They’ll all fail. Not miserably. But enough to make you wonder why you’re not converting as well as you should. And there’s a reason why enough customers aren’t buying You’re missing out the distinct gap between attraction and conversion. The gap gives the customer a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services, even when you haven’t created any credibility for yourself. If you’re just starting up a project; about to sell an untested product or service; or simply […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you were to start up an Internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity. No Twitter, no Facebook, no social media. No pay-per-click advertising. No goo gaa search engine optimisation. All you had was one weapon: […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Read my lips. No, not mine. The lips of the customer. Here’s one of three things customers are telling you, right after you’ve made your presentation about your your product or service. Your product or service is boring. Your communication is boring. Where have you been all my life? But they don’t say any of […]
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