Why Clients Buy—And Why They Don't
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Put on some Bach, Beethoven or Chopin. And listen to the music. What do you hear? You hear variation. The music races madly ahead. Then it stops. It goes softer, then louder. Then at a normal volume once again. And variation isn’t just restricted to classical music. It’s pretty much everywhere you look. In cartoons, […]
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Words lambada. Words don’t sit out at a party. They get up and they swing. They rock, they shake their hips and they twirl like crazy. Words lambada. You don’t agree with me, do ya? The words in your copy may get up to do a series of embarrassing dance steps, but heck, it ain’t […]
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I don’t know if you’ve ever tried eating a one-slice sandwich. Yeah, one slice. Put one slice down. Then pile the slice with chicken, mayonnaise, pickles, tomatoes, lettuce and sauces. Now eat the slice of bread, will ya? Ummm…I’d rather not, you say Because even a dumbo knows that a one-slice sandwich is a recipe […]
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Before I start, let me make one thing clear. John Forde is a copywriter with a great newsletter who’s also a good friend. And me, I’m Sean D’Souza. Which of course makes it really weird when I say I used myself for inspiration. It sounds a lot more than weird, actually. It sounds egocentric. Let […]
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You’ve started reading a newsletter. And before you know it, you’re at 500 words. Then at 750 words. And hurtling past 1000 words. How on earth did you end up reading so much, when all you wanted to do was skim through the article? The answer is in the connectors in copywriting. So what are […]
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There’s a legendary story about a French Bank. Apparently their elderly customers took up too much time dealing with the banking clerks, and did little business of value. So the bank decided they wanted to give the elderly customers the ol’ heave ho. But how do you get rid of elderly customers without igniting a […]
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In Africa, there’s a saying: If you want to go quickly, go alone. If you want to go far, go with a group. A group? Why would you want to go with a group? Have you ever tried to see a movie with a group? Everyone wants to go their own way, and you end […]
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I am resending this email in case you missed it on Tuesday For the past year (and a bit) I’ve been working on an incredibly interesting project. It’s a series of books on Presentations. So notice one thing: It’s not a single book. It’s a series. Three whole books. Three whole audio-books as well. Announcing: […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
For the past year (and a bit) I’ve been working on a incredibly interesting project. It’s a series of books on Presentations. So notice one thing: It’s not a single book. It’s a series. Three whole books. Three whole audio-books as well. Announcing: How To Create Black Belt Presentations And now the books and audio […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Often in your business, you’ll get a call or an email for a quote. Or potential customers will want to meet you. And you have to drive half way across the city to get to the meeting. You get your quote across. And then silence. Nothing ever happens. Because the so-called clients weren’t overly interested […]
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