Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re driving down the road to fill some petrol. As you get to the petrol station, you see the headlines on the newspaper, letting you know that petrol prices are likely to go up by 20 cents. What do you do? Fill just $10 worth of petrol in your tank? Or $20? Or do […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re a roadroller. And there’s a bit of a bump in the road. In fact, lots of bumps in the roads. As you rumble across the bumps, you’ve got this smug look on your face. Because you’re pretty darned sure that the bumps have been smoothened, as you went over them. Now if you’re […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you’re Jim Collins, it’s $50,000 per hour. If you’re Bill Clinton, it’s closer to $100,000 per hour. If you’re a best-selling author it’s $20,000 per hour. If you’re an average author it’s $5000-12,000 per hour. If you’re not that well known it’s still $2000-5000. And there’s everything below that fee. The question does arise: […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Your marketing strategy. Your advertising campaign. Your website landing page. They’ll all fail. Not miserably. But enough to make you wonder why you’re not converting as well as you should. And there’s a reason why enough customers aren’t buying You’re missing out the distinct gap between attraction and conversion. The gap gives the customer a […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Is credibility crucial to your marketing strategy? Or is believability all that matters? And can you actually create such intense believability, that customers will buy your products and services, even when you haven’t created any credibility for yourself. If you’re just starting up a project; about to sell an untested product or service; or simply […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you were to start up an Internet-based business. And told that to promote your business, you would not be allowed to do any affiliate marketing. Or joint ventures. Or any external publicity. No Twitter, no Facebook, no social media. No pay-per-click advertising. No goo gaa search engine optimisation. All you had was one weapon: […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Read my lips. No, not mine. The lips of the customer. Here’s one of three things customers are telling you, right after you’ve made your presentation about your your product or service. Your product or service is boring. Your communication is boring. Where have you been all my life? But they don’t say any of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you were to step into a disco today, you’d run bang, smack into a hit song by Madonna. It’s a song called ‘Hung Up.’ And then your fingers would start snapping. Your feet would go tappity-tap. And you’d find the tune familiar. …Even though you’ve never heard the song before So what’s in the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The world was flat. Now it’s round. Who knows? Maybe it’s square. Research helps. But there’s a problem with research. And it’s called counter-research. Tea is good for you. Tea is bad for you. Drink 8 glasses of water a day. Drink 16 glasses of water a day. The list goes on forever. And forever […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I went for guitar classes when I was about 20. My dad owned a guitar. But I refused to borrow his, and went out and bought my own. I thought it would make me more committed. For four months, I plonked away at the strings, and then one day, I quit. In effect, my guitar […]
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