The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product.
This kinda took me by surprise
I’ve long been under the impression, that if you give away all the steps in your system, then there’s nothing else to give. I found out otherwise.
I found out the age-old concept of the bikini to apply
That by giving away 90% of the concept, and keeping 10%, the attraction factor was just as strong, if not twice as strong (there are reasons for me saying ‘twice as strong).
And yes, what the bikini didn’t reveal, was the part the audience most want, and was the part they were willing to pay for.
The same applies to your information products, webinars, workshops and yes, presentations. So what is the Bikini Principle and how can you apply it to your business? Click here to read and listen to how you can get your clients attention with The Bikini Principle.
Haaa Haaa Haaaa..
The lesson is fine but what to say about analogy 🙂
One of the most small email I got from you, but with the biggest lessons…
Sean D'Souza says
In reading some of Seth Godin’s stuff, I remember something about “books” are “souvenirs.”
What about these two ideas?
1 – a commitment do to it, now that you invested $$
2 – keys to implementing (keep this in the 10%) because “doing” is the harder part
Coaching Sites That Work
Two observations – each a corollary
1) The better the product, the better the bikini marketing.
2) Baggy sweatshirt on a beach –> caveat emptor. The seller who is not willing to follow a bikini marketing approach may have something to hide…… Many purchasers of $29.95 internet programs have discovered this firsthand.
All of Sean’s products can sport a bikini with style.
Helen Wenley says
I am one of those people who the more you give for free, the more I am keen to buy. I think it comes down to trust.