The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product.
This kinda took me by surprise
I’ve long been under the impression, that if you give away all the steps in your system, then there’s nothing else to give. I found out otherwise.
I found out the age-old concept of the bikini to apply
That by giving away 90% of the concept, and keeping 10%, the attraction factor was just as strong, if not twice as strong (there are reasons for me saying ‘twice as strong).
And yes, what the bikini didn’t reveal, was the part the audience most want, and was the part they were willing to pay for.
The same applies to your information products, webinars, workshops and yes, presentations. So what is the Bikini Principle and how can you apply it to your business? Click here to read and listen to how you can get your clients attention with The Bikini Principle.