Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Imagine we go to a buffet that contains about 80 different dishes And I start a countdown clock. From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet. Does a gulp come to mind? And yet most of us will force clients to gobble our buffet. Go to any […]
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Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Felix the cat wasn’t invited to breakfast. But he sure as hell was creating a ruckus as we sat down to our bacon, eggs and steaming coffee on a lazy summer’s Sunday. You see, Felix wanted bacon. As a kitten, Felix had been given tiny scraps of […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’re at Emile’s This isn’t just a restaurant. It’s Emile’s on 545 South, 2nd Street. You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The wine is straight out of Wine-Spectator’s award winning wine list. You’re smacking your lips. This is the moment […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’ve been told that FREE works really well. Well it does But only when attracting a customer. If you really want a customer to benefit, you have to stop the free dole out. Because the moment something continues to be free, the consumption of those products/services plummets like a rock. You don’t have to believe me, […]
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Phil doesn’t really care about American Express. Why should he care? I mean it’s just a credit card after all. Sure it’s got a few benefits and features and stuff that other credit cards don’t have, but that’s not enough to make Phil yodel about American Express. Yet recently, Phil’s been yodelling Suddenly, Phil’s become […]
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I remember going to a workshop in the year 2003 The price of the workshop was $8000. Plus there was overseas travel involved. And yes the usual accommodation and food expenses. In all it was going to cost me almost $12,000 to get to this one workshop. And I made the decision on the basis […]
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Take a cup of hot, steaming coffee. Add one spoon of sugar. Add another spoon of sugar. Then just for good measure, add three more spoons (yes, of sugar) Now drink the coffee Now, now, no ‘yuck’ from you. I know the coffee is sickeningly sweet. And that coffee is headed straight for the drain […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Two people There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Twas the night before the presentation. Fear filled the room. What if I look like an idiot? What if I don’t get the message across like I want to? What if, indeed! Giving a presentation or a speech or ahem…a teleclass need not be intimidating. And contrary to what most people may tell you, structure […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’d think it would make sense, wouldn’t you? I mean here you are surfing the Internet. And this website is giving you $86 off compared with another site. That’s a whole 30% difference. Yet you end up buying the product from the site with the higher price. Now why on earth would you do something […]
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