Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
You first hear a jingle in the distance. It’s soft but audible. And it’s kind of familiar. About four seconds and one millisecond later, you hear doors being slammed. Excited, shrill voices fill the air. The quiet of the afternoon is suddenly punctuated with kids enthusiastically scanning the horizon in anticipation of something. That something […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You probably don’t know Joshua Bell. Well I didn’t. But I wasn’t alone. On Jan 12, 2007, about a thousand and seven people passed by Joshua Bell. You see Joshua was playing his violin–busking as it were–at the L’Enfant Plaza metro station in Washington D.C. At this mornings rush hour, the crowd surged past him. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
“Draw a dog.” Those were the commands of the art teacher to a bunch of five year olds. They didn’t know it just then, but they were part of a psychological experiment. The command reverberated through the room with a varying effect. Some kids furrowed their eyebrows. Some scoured their brains for inspiration. Others chewed […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Choice is a good thing Yes, but too much choice is a bad thing. It confuses customers and causes them to abandon whatever it is you’re selling. So what if you have many products or services to sell to your customers? What should you do? You should use the Two-Options Sale Strategy in your email […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Sir Freddie Laker, veteran of the now bankrupt Laker Airways, had some sombre advice for Richard Branson. Richard was about to start up Virgin Atlantic and wanted some words of wisdom. As Richard Branson tells the story, “Sir Freddie sat me down and said, ‘If you’re going to take on PanAm, TWA and British Airways, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
US$19.2 billion. If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won’t amount to US$19.2 billion. Yet in the year 2000, that sum was Harvard University’s endowment. If you’re thinking,’Wow! That’s amazing!’ there’s another wow coming up. In 1999, Harvard’s endowment was US$14.4 billion. In […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Let’s say you run a workshop. Or you run a forum. The single biggest problem that most of us have is the factor of participation. So how does participation increase? It’s called the common understanding For example at Psychotactics.com we have a book called The Brain Audit. The Brain Audit has certain parameters. And details. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
“Say cheese”, says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, c’monnnn!” Click! You blink. The picture’s been taken. And then the photographer runs across to you, all excited to […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you want to confuse the heck out of your dog? Do a little test. Place two bones in front of your dog. And watch what the dog does. He’ll sniff one bone. Then the other. Then go back to the first. And back to the second. Back, forth, back, forth and back again. Oooh […]
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