Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Take a cup of hot, steaming coffee. Add one spoon of sugar. Add another spoon of sugar. Then just for good measure, add three more spoons (yes, of sugar) Now drink the coffee Now, now, no ‘yuck’ from you. I know the coffee is sickeningly sweet. And that coffee is headed straight for the drain […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Two people There are two kinds of people on the planet. Those who make excuses. And those who don’t. The ones who make excuses don’t start that way No one is ‘born talented’ at making excuses. But over the years they learn to get out of things. They learn how to blame the weather, their […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Twas the night before the presentation. Fear filled the room. What if I look like an idiot? What if I don’t get the message across like I want to? What if, indeed! Giving a presentation or a speech or ahem…a teleclass need not be intimidating. And contrary to what most people may tell you, structure […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You’d think it would make sense, wouldn’t you? I mean here you are surfing the Internet. And this website is giving you $86 off compared with another site. That’s a whole 30% difference. Yet you end up buying the product from the site with the higher price. Now why on earth would you do something […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
The other day I was on a call, and I literally gave the listeners all the steps in the Brain Audit. And the more I gave, the more they were keen to buy the product. This kinda took me by surprise I’ve long been under the impression, that if you give away all the steps […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
It might seem obvious, right? Not all women buy size 5 shoes. I mean why would they? Not everyone’s size is 5. It’s probably 6. Or 4. Or 7. Or 17 🙂 And Size 5 shoes just don’t fit. So even if she got the best discount… The best quality; the best variety; the softest, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you didn’t get/or read the email three days ago, here’s an important reminder. When you buy the Premium Brain Audit on the 12th, 13th, 14th or 15th April 2011, you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do me a favour. Watch one of those soppy soaps today. Something like ‘Desperate Housewives; Dynasty; The Bold and the Beautiful’ or something equally…um…riveting. Notice how they started the episode? They didn’t trust the fact that you’d actually remember the previous episode. Nope, the writers of the soap know that you have extreme short-term memory, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Al Gore and Bill Clinton. Sitting side by side, watching you make a presentation. Al’s not saying a word. He’s watching you carefully. His face is painted a deep shade of scepticism. And as you look at Clinton, you see a different picture. Clinton’s smiling; he’s got that goofy grin that seems to light up […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Put on some Bach, Beethoven or Chopin. And listen to the music. What do you hear? You hear variation. The music races madly ahead. Then it stops. It goes softer, then louder. Then at a normal volume once again. And variation isn’t just restricted to classical music. It’s pretty much everywhere you look. In cartoons, […]
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