Psychotactics

Why Clients Buy—And Why They Don't

Psychotactics Blog

Endless Customers: Sobering Lessons from Harvard University

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

US$19.2 billion. If you take the annual budgets of 142 countries including Cuba, Jordan and Lithuania and add them up, they won’t amount to US$19.2 billion. Yet in the year 2000, that sum was Harvard University’s endowment. If you’re thinking,’Wow! That’s amazing!’ there’s another wow coming up. In 1999, Harvard’s endowment was US$14.4 billion. In […]

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How To Get Clients To Participate: The Common Knowledge Pool

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Let’s say you run a workshop. Or you run a forum. The single biggest problem that most of us have is the factor of participation. So how does participation increase? It’s called the common understanding For example at Psychotactics.com we have a book called The Brain Audit. The Brain Audit has certain parameters. And details. […]

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The Fundamental Flaw in Creating Your Uniqueness (USP)

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

“Say cheese”, says the person behind the camera. And you say cheese. Your facial muscles are frozen. You have a dumb, goofy look. And under your breath you’re muttering, “C’mon Take the picture, take the picture, c’monnnn!” Click! You blink. The picture’s been taken. And then the photographer runs across to you, all excited to […]

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The Curse of Choice

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Do you want to confuse the heck out of your dog? Do a little test. Place two bones in front of your dog. And watch what the dog does. He’ll sniff one bone. Then the other. Then go back to the first. And back to the second. Back, forth, back, forth and back again. Oooh […]

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Why You Feel The Need To Overstuff Your Clients

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Imagine we go to a buffet that contains about 80 different dishes And I start a countdown clock. From 12:15 pm to 12:56 pm you have to taste all the dishes in the buffet. Does a gulp come to mind? And yet most of us will force clients to gobble our buffet. Go to any […]

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Why Demonstration Compels Customers To Buy

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Meow. Meow. Meow. Meow. Meow. Meow. Meow. Meow. Felix the cat wasn’t invited to breakfast. But he sure as hell was creating a ruckus as we sat down to our bacon, eggs and steaming coffee on a lazy summer’s Sunday. You see, Felix wanted bacon. As a kitten, Felix had been given tiny scraps of […]

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Why Customers Buy And Still Leave Shortly After

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

You’re at Emile’s This isn’t just a restaurant. It’s Emile’s on 545 South, 2nd Street. You’ve been dying to get to this restaurant forever. You’ve read all the glowing reviews. The food they say, is ‘exquiseet.’ The wine is straight out of Wine-Spectator’s award winning wine list. You’re smacking your lips. This is the moment […]

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Why ‘Free’ Is Lousy For Consumption

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

You’ve been told that FREE works really well.
Well it does But only when attracting a customer. 
If you really want a customer to benefit, you have to stop the free dole out.
 Because the moment something continues to be free, the consumption of those products/services plummets like a rock. You don’t have to believe me, […]

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How To Create The Accidental Evangelist

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

Phil doesn’t really care about American Express. Why should he care? I mean it’s just a credit card after all. Sure it’s got a few benefits and features and stuff that other credit cards don’t have, but that’s not enough to make Phil yodel about American Express. Yet recently, Phil’s been yodelling Suddenly, Phil’s become […]

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How a Single Bullet Can Get a Customer To Buy

Author: Sean D'Souza

You can listen to the audio while driving or walking.  Apple |  Spotify |

I remember going to a workshop in the year 2003 The price of the workshop was $8000. Plus there was overseas travel involved. And yes the usual accommodation and food expenses. In all it was going to cost me almost $12,000 to get to this one workshop. And I made the decision on the basis […]

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