Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
Ever walked into a cold room on a chilly night? You know what I mean. On a really cold night, step into a freezing room and turn the heating on full. The heater chugs. It kazooozas. But the room is still brrrrr. And then suddenly, about fifteen-twenty minutes later, thou art toasty (as hell, I […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Doodles. Gosh you hate doodles. And as you’re speaking to a client, they’re doodling away. Random, scribbly drawings on a sheet of paper are causing you to get more hassled by the second. Because somehow, it seems your client really isn’t paying attention. And this lack of attention might cost you the sale. Aaaaaaaaarghhhh! So […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I remember sitting in a queue at JFK airport in New York waiting to take off As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If your business stops and sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing. No matter whether you’re marketing online or offline, here is how you can get your sales rip-roaring once again. All you need is an understanding of this powerful facet of customer psychology, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most marketing strategies go phooey, not so much because they’re not good, but because the strategists don’t drive their marketing strategy to Echo Point. Not sure what that means in marketing terms? And how it can affect your marketing plans? Read the article to find where you could be going all wrong. Here’s how mums […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Seminars are just information dumps Yes, I don’t mind going to a seminar, but it’s just a newsreel. You then have to go out and do all the hard work. In fact, everything that’s being taught at that seminar could have been downloaded on a PDF file and an audio (if not video). But let’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You first hear a jingle in the distance. It’s soft but audible. And it’s kind of familiar. About four seconds and one millisecond later, you hear doors being slammed. Excited, shrill voices fill the air. The quiet of the afternoon is suddenly punctuated with kids enthusiastically scanning the horizon in anticipation of something. That something […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You probably don’t know Joshua Bell. Well I didn’t. But I wasn’t alone. On Jan 12, 2007, about a thousand and seven people passed by Joshua Bell. You see Joshua was playing his violin–busking as it were–at the L’Enfant Plaza metro station in Washington D.C. At this mornings rush hour, the crowd surged past him. […]
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