So Linked-In helps networking, doesn’t it? Well it does. More than you think! Enjoy!
[Continue reading...]Clueless Cartoon: Um, new Linked-In Members
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Psychotactics Blog
The Curse Of Knowledge
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We have the curse of knowledge. We all do. We know what we know, and we know it so well, that we assume that everyone else knows it just as we do. So for instance, I understand a concept like ‘uniqueness’ and it’s almost second nature for me, so it’s normal for me to assume […]
[Continue reading...]Twitter-Crazy Future: Cartoon
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So will Twitter take on the world? Who knows? But it sure is driving some folks crazy!
[Continue reading...]Where Do You Put “Up-Sell” In Your Newsletter?
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Imagine you’re having a meal at a fancy restaurant You’re settling in for some delicious starters and at this point something strange happens. The waiter informs you that there’s a wonderful chocolate cake for dessert. And delightful the chocolate cake may be, but you’re irritated. You’re bugged because the waiter broke the sequence. And we […]
[Continue reading...]Last Day For Special Offer Worth $158 With The Brain Audit
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If you didn’t get/or read this post three days ago, here’s an important reminder. When you buy the Premium Brain Audit you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered why customers back away at the last minute, both […]
[Continue reading...]Why Marketing Fails: And Why Marketers Get Attraction Wrong Time and Time Again
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Conversion fails for simple reasons. Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you Every stupid marketer on the planet is selling his product or hisservice. They’re talking about the benefits of their service or product. They’re talking about the […]
[Continue reading...]Why Small Business Fails: The Myth of Things Getting Easier
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Work doesn’t gets easier. Ever. You just get more efficient. Think of it as a marathon runner. The odds are crazy. Just having to run a marathon is hard enough. To be first in your field? Huh? Are you nuts? Yet, the marathon runners know one thing. That giving up is not an option. Even […]
[Continue reading...]Why We Struggle With Learning New Skills
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There are two ways to learn something You learn it. OR you unlearn and then learn. As you’d have worked out, the second way is a lot harder. To learn means to have little or no fear To unlearn means to erase the fear, and then put in confidence. This requires twice the effort and […]
[Continue reading...]Are you totally missing out the Heater Syndrome in your copywriting?
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Ever walked into a cold room on a chilly night? You know what I mean. On a really cold night, step into a freezing room and turn the heating on full. The heater chugs. It kazooozas. But the room is still brrrrr. And then suddenly, about fifteen-twenty minutes later, thou art toasty (as hell, I […]
[Continue reading...]Why Client Doodles Cost You Sales (And How To Stop the Doodling)
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Doodles. Gosh you hate doodles. And as you’re speaking to a client, they’re doodling away. Random, scribbly drawings on a sheet of paper are causing you to get more hassled by the second. Because somehow, it seems your client really isn’t paying attention. And this lack of attention might cost you the sale. Aaaaaaaaarghhhh! So […]
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