Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
If your business stops and sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing. No matter whether you’re marketing online or offline, here is how you can get your sales rip-roaring once again. All you need is an understanding of this powerful facet of customer psychology, […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Most marketing strategies go phooey, not so much because they’re not good, but because the strategists don’t drive their marketing strategy to Echo Point. Not sure what that means in marketing terms? And how it can affect your marketing plans? Read the article to find where you could be going all wrong. Here’s how mums […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Seminars are just information dumps Yes, I don’t mind going to a seminar, but it’s just a newsreel. You then have to go out and do all the hard work. In fact, everything that’s being taught at that seminar could have been downloaded on a PDF file and an audio (if not video). But let’s […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Does your marketing campaign tend to go suddenly quiet? The phone should be ringing off the hook, your web server should be crashing with the number of orders, yet all you hear is the sound of silence. One psychological factor could throw your entire marketing campaign out of whack. What is that factor? And how […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You first hear a jingle in the distance. It’s soft but audible. And it’s kind of familiar. About four seconds and one millisecond later, you hear doors being slammed. Excited, shrill voices fill the air. The quiet of the afternoon is suddenly punctuated with kids enthusiastically scanning the horizon in anticipation of something. That something […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Do you remember what you’ve learned? Or are you a Sponge Bob? Soak a sponge with water. It will absorb all the water willingly. And as you pick it up, the soaked sponge will drip. A good chunk of the water will drippity-drip all over you if you’re not careful. But let’s say you are […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
You probably don’t know Joshua Bell. Well I didn’t. But I wasn’t alone. On Jan 12, 2007, about a thousand and seven people passed by Joshua Bell. You see Joshua was playing his violin–busking as it were–at the L’Enfant Plaza metro station in Washington D.C. At this mornings rush hour, the crowd surged past him. […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
“Draw a dog.” Those were the commands of the art teacher to a bunch of five year olds. They didn’t know it just then, but they were part of a psychological experiment. The command reverberated through the room with a varying effect. Some kids furrowed their eyebrows. Some scoured their brains for inspiration. Others chewed […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Choice is a good thing Yes, but too much choice is a bad thing. It confuses customers and causes them to abandon whatever it is you’re selling. So what if you have many products or services to sell to your customers? What should you do? You should use the Two-Options Sale Strategy in your email […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Sir Freddie Laker, veteran of the now bankrupt Laker Airways, had some sombre advice for Richard Branson. Richard was about to start up Virgin Atlantic and wanted some words of wisdom. As Richard Branson tells the story, “Sir Freddie sat me down and said, ‘If you’re going to take on PanAm, TWA and British Airways, […]
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