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The Importance of Inserting the ‘Mistake’ In Your Article

Author: Sean D'Souza

Article Writing: Importance of Inserting MISTAKES in your Articles

I remember the time I was watching a video on the ‘water test'. The ‘water test' is a method to accurately gauge if a pan is exactly at the right temperature, as the accurate temperature prevents the ingredients from sticking.

As you might have realised, I had my nose to the video to make sure I wasn't getting the steps wrong. Yet when I tried it on my pan at home, I couldn't replicate the water test. No matter how many times I watched the video and tried the exact steps, I still couldn't get the ‘water test' to work.

The reason? I was using a non-stick pan

Yeah, mine was non-stick and the pan in the video was a stainless steel pan. Heck! You think I would have seen the difference. But I never did, and your readers have the same problem when they're reading your articles.

And that's because they're not just reading. They're trying to read, assimilate and execute the learning at one go.

And in doing so, they miss out some valuable points

In effect, they make ‘mistakes'. And those in-attentional mistakes can be avoided if you take the trouble to educate your reader. Of course the easiest formula to achieve this goal is to do the following:

Step 1: Give the reader the steps to follow.
Step 2: Point out the hurdles along the way.

Step 1: Give the reader the steps to follow

Let's say you're teaching the reader how to cook a delicious chicken tikka masala. Obviously, you'd give them steps, because the reader is now following a recipe. And that's what most recipes do. They tell you what to do. But they don't tell you what possible problems or mistakes you could make while executing the dish. Which is where Step 2 comes into play.

Step 2: Point out the hurdles along the way

So ha jee, we have shown the reader how to make the chicken dish, but now we need to point out where they can go wrong. They may fry the spices too long, causing a bitter after taste. Or the gravy may turn a bit sour. And when we point out these mistakes, we help the reader avoid the obstacles in advance.

This gives your article two solid advantages

Any article that covers both the how-to as well as the mistakes immediately marks itself out as a solid, enduring piece of information. The second advantage however, is that if your article instantly gets beefed up to a nice, solid consistency every single time.

But what are the mistakes you can make when adding ‘mistakes?'

The problem with article-writing isn't that you have less information. In fact the reverse is often true. You have the curse of knowledge. So you try to stuff your article with a whole lot of how-to information. And then while the reader rolls around with indigestion, you proceed to add even more on his plate.

And there's a way around this problem

You want to balance out the how-to with the mistakes. If you have two or three steps involved in the how-to, then a mistake or two is fine to slip in, just to balance things a bit. But should you find yourself generating half a dozen mistakes or more, it's probably a better idea to write an article (or two) that covers the mistakes alone.

Pointing out the mistakes a reader can make are crucial

I sure as heck should have known that I should have been using a stainless steel pan. The pan was right in front of my eyes in the video I was watching. And yet I missed it. And so will your reader.

So point out the mistakes and both you and your reader will go on to make many more perfect chicken tikka masalas for a long, long time

Next Article Writing Article: How To Create The Next Step For Your Readers
Next Step: Read actionable articles on article writing.

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Filed Under: Article Writing Tagged With: Article Marketing, Article writing, mistakes in articles

Comments

  1. Trisha Cupra says

    August 16, 2011 at 1:48 pm

    How did you find out it was because you were using a non-stick pan? Did you ask in the comments section, if there was one?

    Reply
    • Sean D'Souza says

      August 16, 2011 at 4:26 pm

      I’m not sure. It just struck me when I wasn’t getting it right.

      Reply
  2. David Rothwell says

    August 16, 2011 at 5:13 pm

    Back in my corporate days, I would create a “system” (or recipe) for doing a job, like say building an email server.

    The start of the process would be a documented list of all the specific items needed, hardware, tools, media, versions, etc (in your case – steel frying pan/not non-stick).

    Then the instructions would follow, step by step, with screen shots along the way.

    To make sure it actually worked, when finished I would iterate it and add anything I missed.

    Then I could hand it over to Chris (my server guy) for implementation – but the goal was I could give it to anyone to do the job for me.

    Reply
    • Sean D'Souza says

      August 17, 2011 at 1:13 am

      Sounds pretty good to me. However, the point I was making was that while people can follow instructions, they often don’t know what they’re doing wrong. e.g. If I say, write bullets for your sales page, I can give explicit instructions, but someone will almost be sure to go off tangent. So I have to show the right way to do it and the wrong way. And then it’s still fingers crossed 🙂

      Reply
  3. Kellie Brooks says

    August 17, 2011 at 10:33 am

    Sean ~
    I followed you over here from Marie’s blog, and I’m glad I did. This post adds just the precise instruction to tip an article from adequate to rich. I’ve done this very thing when training people, but never in my writing. Very helpful; I will incorporate this more often in my creative ventures. Thanks for sharing!

    Reply
    • Sean D'Souza says

      August 18, 2011 at 8:05 am

      Hi Kellie, Nice to see you here 🙂

      Reply

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