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Psychotactics Blog

Pricing Too High: How Do You Get Out Of A Sticky Situation?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Pricing Too High: How do you get out of a sticky situation?

On June 29, 2007, Apple brought out the iPhone—and then promptly cut back the price by a third as December approached. That was a chunky $200 off. And buyers got mad. Especially when you consider Apple’s situation where early adopters are more rabid than the usual rabid fans. These early adopters would have slept out […]

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Next Pricing Article: Why It’s Silly Not To Announce A Price Rise
Next Step: Read actionable articles on pricing.

Einstein: Before And After Coffee

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Einstein: Before And After Coffee

Did Einstein drink coffee? Even wondered how coffee could have affected Einstein? Now you no longer have to guess 😉

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Next Cartoons Article: Pet Hate #359: Arm-Rest Hogs
Next Step: Read actionable articles on cartoons.

3 Core Reasons Why The ‘About Us’ Page Matters

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

When you land on a website, you often are like a shopper wandering into an unknown supermarket You have no clue what you’re specifically looking for, and you stumble from aisle to aisle hoping you’ll find what you need. And in these situations, you tend to look for the signs. The signs tell you whether […]

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Next Internet marketing Article: Where Do You Put “Up-Sell” In Your Newsletter?
Next Step: Read actionable articles on internet marketing.

How The Identity Factor Affects Memberships

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

$250 vs. $250 So a client has two sets of $250. One says $250. The other says $250. Do they look exactly the same to you? They do, don’t they? But how the client spends the $250 on your business is what’s crucial. If they spend one type of $250, they may consume a bit […]

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Next Membership forums Article: 5000bc: How can I join?
Next Step: Read actionable articles on membership forums.

Pet Hate #359: Arm-Rest Hogs

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Don’t you hate those arm-rest hogs when you fly? That’s Pet Hate #359! And what’s the punishment? Why, that’s easy. Find out for yourself. And while you’re here, post your own pet hate and punishment (and maybe it will go into the Pet Hate and Punishment Series).

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Next Cartoons Article: Clueless Cartoon: The Four Hour Work Week Effect
Next Step: Read actionable articles on cartoons.

Why Time Management Is Less Powerful Than Efficiency Management

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Keira is my niece. My sister in law teaches her daughter Keira the names of every one in the family. She does this by getting Keira to recognise the photos and call out the person’s name. So Keira learned everyone’s name. And now at two, she says 90% of the names (except the really hard […]

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Next Psychological Marketing Article: The Curse Of Knowledge
Next Step: Read actionable articles on psychological marketing.

Clueless Cartoon: The Four Hour Work Week Effect

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Kids, these days! They have no sense of respect, no sense of hard work. It’s all easy going for them, huh? How do they get these ideas? Like it? Well don’t be shy: Tweet or Facebook it, or Google+ it If you aren’t already on the ‘Friday cartoon list’ then here’s a link to make […]

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Next Cartoons Article: Cartoon: One Day In Junior High
Next Step: Read actionable articles on cartoons.

The Importance of Inserting the ‘Mistake’ In Your Article

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

I remember the time I was watching a video on the ‘water test’. The ‘water test’ is a method to accurately gauge if a pan is exactly at the right temperature, as the accurate temperature prevents the ingredients from sticking. As you might have realised, I had my nose to the video to make sure […]

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Next Article Writing Article: How To Create The Next Step For Your Readers
Next Step: Read actionable articles on article writing.

Cartoon: One Day In Junior High

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Remember how we all wanted to be astronauts and teachers when we grew up? Well that hasn’t changed a lot, but there have been some changes for sure. Have a look below, and be sure to leave your comments. 🙂 Like it? Well don’t be shy: Tweet or Facebook it, or Google+ it 🙂 If […]

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Next Cartoons Article: One Evening On Facebook
Next Step: Read actionable articles on cartoons.

The Moment of Doubt (And How It Led to $500,000 In The Bank)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Presentation Skill Stories

Have you ever been to a primary school play? There they are, all the kids, all keen to play their part. And then one kid forgets his part. He stands there dumbfounded. Unable to speak. Frozen in fear. The words seemingly circulating in his brain somewhere. I was that kid! Except I wasn’t five years […]

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Next Presentation Techniques Article: How to Avoid Participants Tuning Off During Workshop Assignments
Next Step: Read actionable articles on presentation techniques.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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