Why Clients Buy—And Why They Don't
You can listen to the audio while driving or walking. Apple | Spotify |
We have the curse of knowledge. We all do. We know what we know, and we know it so well, that we assume that everyone else knows it just as we do. So for instance, I understand a concept like ‘uniqueness’ and it’s almost second nature for me, so it’s normal for me to assume […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
So will Twitter take on the world? Who knows? But it sure is driving some folks crazy!
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Imagine you’re having a meal at a fancy restaurant You’re settling in for some delicious starters and at this point something strange happens. The waiter informs you that there’s a wonderful chocolate cake for dessert. And delightful the chocolate cake may be, but you’re irritated. You’re bugged because the waiter broke the sequence. And we […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
If you didn’t get/or read this post three days ago, here’s an important reminder. When you buy the Premium Brain Audit you’ll also get a bonus set of Goodies on ‘How To Create Headlines: Part 1 + Part 2 (worth $158) absolutely free. *If you’ve wondered why customers back away at the last minute, both […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Conversion fails for simple reasons. Labour pains vs. Baby Which of the two would attract you if you were a woman? You’re saying baby, right? But look around you Every stupid marketer on the planet is selling his product or hisservice. They’re talking about the benefits of their service or product. They’re talking about the […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Work doesn’t gets easier. Ever. You just get more efficient. Think of it as a marathon runner. The odds are crazy. Just having to run a marathon is hard enough. To be first in your field? Huh? Are you nuts? Yet, the marathon runners know one thing. That giving up is not an option. Even […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
There are two ways to learn something You learn it. OR you unlearn and then learn. As you’d have worked out, the second way is a lot harder. To learn means to have little or no fear To unlearn means to erase the fear, and then put in confidence. This requires twice the effort and […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Ever walked into a cold room on a chilly night? You know what I mean. On a really cold night, step into a freezing room and turn the heating on full. The heater chugs. It kazooozas. But the room is still brrrrr. And then suddenly, about fifteen-twenty minutes later, thou art toasty (as hell, I […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
Doodles. Gosh you hate doodles. And as you’re speaking to a client, they’re doodling away. Random, scribbly drawings on a sheet of paper are causing you to get more hassled by the second. Because somehow, it seems your client really isn’t paying attention. And this lack of attention might cost you the sale. Aaaaaaaaarghhhh! So […]
[Continue reading...]You can listen to the audio while driving or walking. Apple | Spotify |
I remember sitting in a queue at JFK airport in New York waiting to take off As I sat in the plane, I could see our plane stuck behind about six or eight other planes. They were all waiting to take off. And as we waited the weather conditions changed, causing the planes to keep […]
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