There’s a sure fire formula for stunted growth. If you follow that formula, your business will grow, but it will only grow so much. And while its growing, it will always be struggling for funds and customers. And it’s because you chose evolution vs. revolution First, let’s define evolution… Evolution is pragmatic growth. You get […]
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Psychotactics Blog
The Importance Of The Exit Clause (Especially When You Are A Small Business Owner)
Imagine you’ve stepped into a cinema. And the lights go dark. So dark that it’s hard focusing on your hand in front of you. And then you see it. So what do you see? Yup, it’s the ‘Exit Signs’. They glow in the dark. Isn’t that ironic? You’ve barely entered, and what you’re seeing are […]
[Continue reading...]How To Spice Up Your Online Newsletter In Three Easy Steps
Imagine someone borrowed your content. Imagine they then took that content in the exact shape and form, and just changed some links and sent it out to their list. Would that “borrowers” list realise that the content was “borrowed?” In most cases the answer is NO. And you can try it out for yourself. Just […]
[Continue reading...]How Planned Disconnectors Create Powerful Articles
Imagine you were reading a mystery novel. You’ve just finished five pages. The story line is becoming really interesting. And then you turn the page And find the sixth page has been torn out. Now that’s really irritating, eh? But let’s suppose you decide to continue reading anyway And you move to page seven, and […]
[Continue reading...]Why Competitors Steal Your Clients (And How To Stop It)
How do I stop competitors from stealing my customers? What can you do to stay ahead of the competition? If your customer had $1000 to spend, would you rather they spent it on you? Or would you rather they spent it on your competition? OK, so it’s a silly question, but let’s go beyond the […]
[Continue reading...]Lesson Of The Moving Tree
Once upon a time there was a little tree. He sat in the soil and danced in the wind. And he looked around and saw the other trees. “Man, they sure look taller than me,” said the little tree. “Probably it’s the soil,” he mumbled. So he lifted up his roots and moved over to […]
[Continue reading...]Staggered Consumption: How To Get Customers To Keep Coming Back
Blackberries aren’t black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that’s when the birds start to eat the blackberries. Which brings us to the most interesting part of consumption. And how a blackberry can teach you […]
[Continue reading...]Important: Get A Birthday Bonus worth $158 The New Brain Audit 3.2
It is Psychotactics 8th birthday this August! Aug 17 is the date to be precise. That is today! While I’m singing Happy Birthday to Psychotactics, can you join inthe chorus, please? So yes, we’re feeling in a cake and champagne mood. And so that you can join in the celebration, here’s something for you…Special Goodies […]
[Continue reading...]The Importance of the Mona Lisa Concept
There are 380,000 pieces of art in the Louvre Museum in Paris. Of these, well over 35,000 pieces of art are for display at any given point in the gallery complex. Yet, most of the tourists rush past 34,999 pieces of art to see a singular piece of art. A painting that has a dimension […]
[Continue reading...]Why Con Artists Will Always Sell Better Than You
It bugs you no end. But the con artist will do better. They always seem to sell more than you. But why is that? No matter what you try, the con man has a weapon you don’t. It’s called greed. And of course the con artists don’t call it greed. They call it “quick”. As […]
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