Imagine you went for a date with a person you hadn’t met before. And your date wore a paper bag on his/her head. He/She refused to show you his/her face. That date refused to tell you anything about his/her past. Or let you into any information at all. And yet you had to give them […]
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Psychotactics Blog
Why Google May Not Play A Role In Your Website Strategy
I was sitting with the manager of a boutique hotel in Buenos Aires, Argentina. And she showed me the hotel’s Web site. “We need to change that Web site”, she said, “but I’m afraid that we’ll lose our place on Google. Who knows, maybe we’ll go down in the ranking”. And my answer was: “Why […]
[Continue reading...]Why Attraction and Conversion Need To Be Separated For Opt-In
To get a customer to opt-in may seem an easy process. But that’s only if the customer is already right in front of you. So if the customer is at your office, or on your website, then opt-in is relatively easier. But what if the customer is listening to your ad on the radio? What […]
[Continue reading...]Why Articles Lack Emotion (And How To Get The Emotion Going)
There’s a specific reason why I wake up in the morning and end up writing three-four articles before I even hit the first sip of coffee. It’s because I’m all charged up. The emotions are flowing. I’m either happy. Or sad. Or frustrated beyond belief. And the reason why I get into these crazy moods […]
[Continue reading...]Why Skill Upgrades Are Not A Luxury
Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]
[Continue reading...]Strategic Alliances: How To Work With Competition
Most of us think of competition the same way we think of Dracula: Totally avoidable. You’re sure they’ll suck your blood, rob your ideas and then sneak away to their glossy dark oak coffin. But hey, you’ve been watching too many Dracula movies. Competition can be a great alliance. And it depends on various factors. […]
[Continue reading...]Why Bother With Article Writing When You Can Just Sell?
If you stepped into a restaurant and asked for a wine, you’d get a question back. The question would be: Which wine would you prefer? Red or white? And of course those questions would lead to more questions. Until finally you got down to the exact wine you were looking for. Article writing has that […]
[Continue reading...]The Brain Audit Workshop (In Vancouver + Washington DC) at 85% Off
Every four years at Psychotactics, we do something really interesting. We have a party. And we roll it up in a workshop. And we do it at a price so low, that it’s almost too hard to believe. And this year, we’re headed to Vancouver and Washington DC in September. The last time we had […]
[Continue reading...]How To Systematically Use Numbers To Get Attention When Speaking
Do you quickly want to get the attention of your customers when you’re speaking? Well, here’s a quick method to do so. It’s called ‘put in a number.’ Because numbers add a bucket load of curiosity. So what’s a number? A number is a figure. Like 23% Or 55 people. Or $7 million. Numbers attract. […]
[Continue reading...]Does Snob Appeal Sell More Products and Services?
Would a customer buy a product just to brag? Would they pay more just to say: “I paid more?” What if you sold something that wasn’t something spiffy like a diamond? What if you sold a bed, or teacups, or tiles? What if you sold a training course instead? In any business the price can […]
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