In any article writing outline you could start with just about any point of view. Your article could start off answering the questions “why, how, when” etc. So why start with “What”? And when do you start with “What”? There’s a simple answer… “What” brings all your readers on the same page in a microsecond. […]
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Psychotactics Blog
How To Get Maximum Impact From Your Speaking Engagements
Have you ever seen a rock concert where the singer holds out the microphone in the middle of a song. And not surprisingly the audience sings the lyrics of the songs, while swaying madly to the music. Your audience should be so adoring, eh? Well, if you can’t exactly be a rock star to your […]
[Continue reading...]How To Avoid Getting Caught Off Guard When Training
If you’re a trainer, there’s one scenario that’s almost impossible to avoid. It’s the scenario where you see a hand going up. The participant is about to ask a question. And there’s nothing wrong with the question, except that it’s out of left field. The participant is asking: How do I blazaboo the configulation spectroconfiture […]
[Continue reading...]How Attacking the “Problem” Is The Problem (And Why Structure Helps)
Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]
[Continue reading...]Why ‘Impossible-To-Goof-Up’ Questions Relax Your Audience
Put a two year old child in front of a Barney video for the first time, and watch the child’s face. It’s intent. It’s focused. And not very relaxed at all. But put that child in front of that same Barney video for the seven hundredth time, and watch the anticipation on her face. She’s […]
[Continue reading...]How To Record A Screen Video Presentation (Without Having To Do Tons of Editing)
One of the biggest marketing tools you have at your disposal is the power of video. If you don’t have video on your site, you’re missing out on a big opportunity to showcase your credibility. In the end, customers don’t give a whit about your products or services. They want to know that they can […]
[Continue reading...]How To Avoid Article Bloating: Part 2
Articles bloat. You start writing an article, expecting it to stay well within the boundaries, and then it just takes off. And about two hours later, you’re wondering where things went wrong. Why is your article looking like a dog’s breakfast? There are two reasons for article bloat Reason 1: Avoiding Outlines Reason 2: Bullet […]
[Continue reading...]The Subtle (Yet Important) Difference Between Presentation And Conversation
There’s a difference between presenting and conversation. Do you know the difference? The presenter’s tone is almost like a parent’s tone. It’s telling you to do this, and do that. It follows a script that’s either in the presenter’s head or on paper (if the person is reading off a script). And that tone […]
[Continue reading...]Insourcing. Why It Beats Outsourcing
At 7 am, once a week, across New Zealand, a group of between twenty-thirty people assemble. These groups of people don’t belong to a sect. They have no secret handshake. No password or code. They’re simply networking. So what makes this group so interestingly different? The difference is insourcing. So what’s insourcing? Well, it’s kinda […]
[Continue reading...]The Psychological Reason Why Bonuses Work
We all know we love bonuses. We all know that a bonus will create a tremendous demand for your product or service. So if you’re thinking of running a marketing campaign, without a bonus, here’s a good reason why you shouldn’t. It’s based on giving a kid a chocolate ice cream. Well, go on, give […]
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