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Psychological Marketing Strategy: Tactics And Marketing Tips

Psychological Marketing Strategy

Does marketing involve psychology?  What are psychological factors in marketing? What is the importance of psychology in your marketing strategy?

Running any business involves  a proper business strategy. However it is important to understand the psychology of your customers. Once you understand what your customers want you can cater to their needs.

So how do use psychology as part of your marketing strategy?

This section contain psychological marketing strategies and tactics that you can use in your business. These strategies have been tested and have been proven to work time and time again.

In the articles below, you will learn about:

  • Why staying small is a good business strategy
  • What is uniqueness and how to use it to increase sales
  • The strategy of retaining clients
  • The psychological triggers in marketing
  • How to get testimonials for every product

Next Step

Look at the list of articles below, pick the one that gets your attention and start reading. Every article gives you one actionable strategy that you can add to your business plan.

Sean D'Souza: Psychotactics |Three Month Vacation Podcast
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Sean D'Souza

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Articles on psychological marketing strategy from Psychotactics

Validating Your Business Idea: How To Beat Analysis-Paralysis

Author: Sean D'Souza

Validating Your Business Idea

Even if you have the best business idea in the world, analysis-paralysis can stop you in your tracks You feel frozen, not sure what to do. So you research. Then you do some more research and educate yourself even more. But that doesn’t get you very far, does it? Even famous people like Leonardo da […]

Filed Under: Marketing Strategy

How To Validate Your Business Idea (And Overcome Self-Doubt)

Author: Sean D'Souza

Why you should stop looking for your passion (and let it find you instead)

How do you know whether your business idea is good or bad? Is there a system of validation for your info-products, courses and workshops, or do you just go with the wisdom of the crowds? This episode shows you exactly what causes one business idea to fail and the other one to succeed. This series […]

Filed Under: Marketing Strategy Tagged With: Segway, Self-doubt, validate business idea

When Things Went Wrong at Psychotactics (And What We Learned From Our Mistakes)

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

In a small business, strategy and tactics often go wrong. Yet all you hear about is success, success and how someone made it big. This episode is about some bad judgment calls and also about plain pomposity. It’s taught us to be better marketers and better people. In this episode Sean talks about Story No.1—The Internet […]

Filed Under: Marketing Strategy Tagged With: Dan Kennedy, internet marketing conference, psychotactics mistakes

The Insider Story of Psychotactics (Working With A Partner)

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

How easy is it to work with your spouse or partner? What are the upsides and downsides? These are questions that are asked all the time and there’s a good way to know if you’re going to work well together. This is a two part series on how Renuka and I work together at Psychotactics. […]

Filed Under: Marketing Strategy Tagged With: psychotactics, working spouse

How To Get $2500 Worth of Goodies (Absolutely Free)

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

What links thousand year old organisations with a bike company like Harley Davidson? What do football teams have in connection with businesses owners that can take time off? It’s all here in these free set of goodies (yes, 36 audio files) and a PDF. You’ll love how you can implement much of this information right […]

Filed Under: Marketing Strategy Tagged With: brain alchemy, FREE GOODIES PSYCHOTACTICS, MARKETING STRUCTURE

How Kicking Angels Help You Grow Your Business

Author: Sean D'Souza

Grow your business

Most of us know of the concept of the “guardian angel” They come into our lives and they take care of us. The “kicking angel” is quite different. The angel shows up just to push us over the edge and then he/she disappears from our lives. In this episode Sean talks about How do we know […]

Filed Under: Marketing Strategy Tagged With: grow your business, kicking angels

How to Make the Mental Leap From a Job into Entrepreneurship

Author: Sean D'Souza

How to Make the Mental Leap From a Job into Entrepreneurship

You don’t know if it’s the right time to jump into being an entrepreneur. What about the mortgage, the family and the bills? And how do you deal with the fear? How do you stay steadfast to your vision? And what about focus? These questions spin in your head over and over again. This episode […]

Filed Under: Marketing Strategy Tagged With: how to start your business, job to entrepreneur

How To Avoid Painful Clients (And Find Amazing Ones Instead)

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

There seem to be two sets of clients: really painful ones and amazing It’s the painful ones that seem to drain an enormous amount of energy and time. They’re the ones that you constantly have to battle with. But how do you know in advance how to avoid these clients? There are red flags in […]

Filed Under: Marketing Strategy Tagged With: avoid painful clients, red flag system

The 17 Question Testimonial System: How To Ensure You Get an Amazing Client Response

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

17 questions? Why have 17 questions in a testimonial? And what if the client won’t answer the questions? The reason for the 17 question testimonial is simple. It’s not a testimonial any more, it’s a experience on paper. When other clients read it, they can sense the ups and downs. They can see the final […]

Filed Under: Marketing Strategy Tagged With: testimonial system

The Secret of How To Get Clients To Keep Coming Back Repeatedly

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Most of us are like crazy chickens, focused solely on attraction and conversion. We fail to see the biggest resource in our business—returning clients. If you’re able to keep your existing clients and they buy everything in sight, you may never need new clients again. But what magic spell would cause them to buy everything […]

Filed Under: Marketing Strategy Tagged With: client feedback secrets, repeat customers

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