Do you know what's the biggest problem with sales of
any kind, whether offline or online, product or service?
It's the fact that the customer is not ready to buy when you're ready to sell. So there you are with your wonderfully crafted product or service, and while a lot of folks have promised to buy it, those sales aren't happening right this moment.
So you have to do what we did at the start
We had to keep promoting the product for weeks (actually, months on end) to get traction. And when it came to live events like workshops or online courses, it was even more critical that everyone bought by a specific date. Of course, if you're terribly persistent, things happen.
But all this persistence drains you
And anyway we never wanted to have those rotten squeeze pages. We didn't care one whit for joint ventures (even when offered). Affiliate systems are nice, but again, not quite our cup of tea. So we had to find a system that would meet our goals and reduce frustration dramatically.
Even so, the first time we ran the pre-sell strategy we were surprised!
Most products or events took a bit of time to fill. So we sent out our email, put the sales page up and went out for a coffee. An hour later, this $2500 course was already oversubscribed. And while that's nice, we thought it was a fluke.
So we tried it again and again
We tried it several times in 2010, then in 2011, then in 2012. Yup, 2013 and 2014. And we even got some of our closest clients to try it on other products e.g. a company selling tea. Without fail, it reduced the frustration and sold the product/service time and time again. And continues to do so.
If you want to say goodbye to the frustration you will find the pre-sell (pricey as it is) is well worth the price—and then some.
But check it out for yourself at:
Leave a Reply