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How To Create A Sticky Information Product

Author: Sean D'Souza

Information marketing isn't so much a matter of conversion, as it is a factor of stickiness. So how do you create a sticky unifying theme?

There are sticky books. And crappy books.
Sticky audio. And crappy audio.
Sticky TV series. And crappy TV series.

So what makes one better than the other?
Not surprisingly, it's the unifying theme.  So what's a unifying theme? And how can you can make your information product (whether it be a report/book/audio series etc.) better? Click on the audio link to either listen to the audio, or the download link to download it and listen to it on your iPod.

And yes, to get more of these goodies, go to www.psychotactics.com

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The Headline Report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Click on the button below to get a detailed report on "Why headlines fail (And how to create headlines that work)".

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Filed Under: podcasts Tagged With: Consumption, ebooks, info products, information products, reports, unifying theme

Trackbacks

  1. BNI Blog » Getting Sticky says:
    August 5, 2008 at 10:24 am

    […] you can make your information product (whether it be a report/book/audio series etc.) better? Visit here  and click on the audio link to either listen to the audio, or the download link to download it […]

    Reply

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes