Mid-month is a good time to catch up on podcasts that you may have missed. So let's look at the “Top 3” podcasts and then that one podcast that you just can't miss.
#48: How To Build A Cult-Like Following By Using An Adjective In Your Branding
Is it really easy to build a cult-like following for your brand? Yes, but the core of that branding lies in the “adjective”. Yes, that very same grammar lesson you had at school. When you look at the biggest and most well-defined brands in history, you find they are defined by a single word. That's the power of the adjective. In this episode, we look at how to create an adjective for your brand.
#47: How We Sold $20,000 On Stage (In Under An Hour)
Imagine you got on stage and you had an eager audience ready to buy. Of course, there are a few obstacles. The first obstacle is that you have just an hour to convince the audience to buy. The second is you're not the only one selling products there are others. The third obstacle is that a good chunk of the audience doesn't know you that well and aren't on your list. So three big problems to deal with.
Now you may never have the desire to get on stage, but the issues are similar when you're selling a product or service. You have very little time to convince a prospect. You're battling it out with others selling similar products and services. And you're a bit of a stranger to the audience. So how do you overcome these issues, and win?
#46: Why Identity Helps You Surge Ahead In Work (And Life)
We're all pounded with the whole concept of success. We think that it means more money, more fame, more power. And yet when confronted with defining our success, we realise there's something we haven't quite defined. In this episode, we explore why feeling like a fraud is normal; why seemingly successful people define themselves differently when the spotlight is removed. You'll love this episode!
And finally the one episode that you have to listen to because it is one of the most popular
#12: How To Succeed (Even In A Crowded Marketplace)
So you're new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you're in online marketing, health and fitness, or just about any small business, it's been done. Or has it? Why would customers continue to seek you out even if you're seemingly a nobody. It's because customers don't necessarily seek out just a name. Instead, they seek out a voice; a system; and the way you explain that system.