If we went back in time, we'd all feel a little less stressed out.
We weren't being pounded with endless information all the time. There weren't a million courses, workshops, training and videos, let alone an endless parade of books. It seems like we'll never keep up. And no, we won't. But there's a way around the problem and it's quite permanent.
Let's fix it, shall we?
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Note: (This is an unedited transcript)
When we started out psychotactics, one of the earliest books that we bought was from a marketer called J. Abraham.
This is going back all the way to around 2001 and websites were relatively new and online purchasing was also brand new but he had this one book that he sold for over $300. The book was large and rather thick maybe 300 to 500 pages and it took us several months to get through just the first few chapters.
Part of the reason was that marketing was brand new to us but also that we needed to assimilate at least a bit of the learning that we had been reading in all of those pages. There was no YouTube email marketing was non-existent. In fact, we got a whole bunch of sales that is in the mail that caused us to buy this book. You could safely say that it was a different time.
But would we go back?
That's the question that we need to ask ourselves. And yet it's a a rhetorical question. It's a question that doesn't need an answer because none of us would go back in time. But not going back in time means that we are stuck in this state of overwhelm. We are constantly pummelled with more books, more courses, more information that we could ever consume little-own implement.
What are we to do, how are we to go about it and manage this situation?
But first let's get one thing out of the way. We live in a different world. Today we can book our own tickets online. We can book hotels. we can find out the traffic as we head in and down and take different routes. All of that complexity, that is our world today. That is something that we would not swap for 10 years ago, or 15 or 20 years ago. We like what we have right now.
We like our phones. We like our computers. We would not want to go back to a time which was simpler, less complicated, and less technologically advanced. because we would have to depend on travel agents and maps and paper maps in fact, and things that today would drive us absolutely crazy.
So one thing is very clear. We don't really want to go back in time. And when we started at psychotactics, I was very naive. I thought that within about four or five years, we would have all the information that we needed, and we would have enough articles and enough content to keep us going pretty much for the rest of our lives. But that hasn't happened.
We've had to record podcasts since 2014. We've had articles running since pretty much the start of psychotactics, which is in 2000. Everything that we've done, we've had to continue doing. Plus, you have to continue learning.
How do you cope with this learning was the problem that I had to deal with?
Because, like you and like everybody else, we feel the survival. I do think up an analogy that would help me through my day-to-day frustration, and it was frustration. The analogy goes like this, I wake up every day, go for lunch, do a buffet, and their in front of me would be 20, 30, 50 dishes. And the first time you and I go to a buffet, we just over eat.
We want to eat just a little bit of this and that and we don't actually want to over eat but we end up over eating anyway. And then I imagine myself going to the same buffet every day of the week, every month of the year.
How would I change the way I operated in such a situation and I realized that I didn't have to eat every meal. There was no compulsion to even complete every meal. I could eat as much as I needed and then stop. And so I opened a book and if it were interesting then I would continue reading to the end.
But if we were boring then I would just stop. Or if I had already got something from the book and it was something that needed several weeks of months of planning, well, that would be it.
So in this way, you approach it as a meal and once you're satisfied, even if you're not full, but you're satisfied, then you stop eating and you can eat another dish or you can eat another day. This is how I've had to deal with overwhelm and that brings us to the end of the podcast.