Imagine a daughter who's about to utter her first word
For a long time her expectant parents have been waiting to guess what that first word would be. Would it be ‘dada' or ‘mama'? Or something else altogether?
And then she says it!
And there are whoops of joy. Except this daughter is not really a baby. She's a woman at the ‘ripe, old age' of 35. And there's nothing wrong with the woman at all.
She was just waiting for the right moment to say her first word.
Yes, I know it's a ridiculous story
But it's not any more ridiculous than you waiting for the right moment to publish your article. As we go through writing articles, we believe that our articles aren't quite good enough to post on our websites or blogs. So we salt them, in the hope that we'll write better articles in the future.
If I'd waited for the future, you wouldn't be reading this article
When I started writing articles way back in the year 2000, I struggled with my articles. I didn't feel they were good enough. And besides I had one massive problem. I felt like a fraud, because I was a cartoonist and knew nothing about marketing. But I'd read an article in the Reader's Digest when I was a child. The title of the article was “Be brave and mighty forces will be with you.”
So I gave in to mighty forces
I published my articles. And to my surprise, others not only wanted to read them, but wanted to publish them as well. And while it took us over a year back then, over a thousand people subscribed.
One thousand people were reading my ‘crappy' articles
And it didn't stop there. I then wrote this document called The Brain Audit. It was only 20 pages long, including some fillers <grin>. And at first it was a trickle of customers that bought it, but soon we had hundreds of people buying it.
I'm sure you've heard this story before but we'd sold over $50,000 worth of The Brain Audit in that form. And it was only then that it got upgraded. (Today The Brain Audit is 180 pages and far more polished).
But what if I had waited for the perfect moment?
What if my articles still needed polish?
What if I had believed that The Brain Audit was too anorexic to publish?
Be brave and mighty forces will be with you.
Go ahead, publish your stuff.
Be brave—then be surprised.
Just like I was.
|Why You Need The Brain Audit
“I purchased The Brain Audit and have increased my clientele two-fold.”
As a Results Coach, I am always looking for ways to up my own game and provide more value for my clients. I came across some promotional material for the Brain Audit and was impressed almost immediately! I started reading through Sean's PsychoTactics material and was even more impressed.
His conversational approach, his practical strategies that WORK, and his dedication to making marketing and customer attraction easier and more understandable make me not only a customer but a fan!
I purchased The Brain Audit and have increased my clientele two-fold. Buy The Brain Audit…Read it…Apply the principles…Watch your business grow!
Sean is a breath of fresh air. His strategies, principles, and advice work! I highly recommend The Brain Audit.
Dawn Langerock ~ Results Expert and Coach
Read more at https://www.psychotactics.com/brainaudit
Out of interest – why did you stop producing Psychotactics podcasts?
Sean D'Souza says
Hmmm. Not sure. Must start again.
Carole Bryant says
Sean, You are the coolest! I’m often smiling when I finish your articles, and not just because of the great cartoons! This is great advice said in a powerful way…Thanks, as usual! xx
Sue Neal says
Thanks so much for this great article – I can totally relate to what you’re saying as I’m a bit of a perfectionist and often struggle to let things loose on the world for fear they’re not quite 100%.
It’s good to be reminded that there comes a point when you’ve just got to stop tweaking and editing and accept that something’s ‘good enough’.
As you say, we can be our own worst critics and often judge our own stuff much more harshly than other people do.
I’ll bear this post in mind when I’m editing my next article!
Ryan Boley says
Just read your article “when is the right time to publish your article” wow. That pretty well just hit the nail on the head. I just started my own website and blog and I have pages of stuff I did not publish because I did not think it was good enough…Going to rethink that now…
Nice, I bet this same principle applies to video too. 😉
If 95% choose the more expensive option, why offer the cheaper one?
Sean D'Souza says
If you don’t have a choice, then it becomes a yes-no. You want it to be yes-yes.