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How To Make A ‘One-Wave’ Presentation

Author: Sean D'Souza

Your brain is like a surfer on the waves. When the surfer sees a big wave coming, he rides that wave. And then he zigs and zags to keep his balance, as the wave rushes madly to shore. But right after the ‘surfer’s wave’ is another wave. And another. And dozens of others. But the […]

Filed Under: Presentation Techniques Tagged With: effective presentation techniques, information products, powerful presentation techniques, presentation skills, presentations

Should You Take Questions At The End of Your Presentation?

Author: Sean D'Souza

If you’ve been to a presentation, you’ll find that part of the presenter’s agenda is to take questions at the end. Which means you make your presentation, and then you call for questions—just in case someone needs something clarified or in case your presentation has raised some questions. But do you have to take questions? […]

Filed Under: Presentation Techniques Tagged With: effective presentation techniques, powerful presentation techniques, presentation skills, presentations

How The Wrong Example Alienates Your Audience

Author: Sean D'Souza

Examples have a singular goal: They help the reader understand a concept. But could the wrong example actually alienate an audience? And how would you know which kind of example would alienate you? Let’s look at a simple example of a ‘rocking chair.’ So if were to talk about a ‘rocking chair’, for instance, you’d […]

Filed Under: Presentation Techniques Tagged With: effective presentation techniques, information products, powerful presentation techniques, presentation skills, presentations

How To Get Maximum Impact From Your Speaking Engagements

Author: Sean D'Souza

Have you ever seen a rock concert where the singer holds out the microphone in the middle of a song. And not surprisingly the audience sings the lyrics of the songs, while swaying madly to the music. Your audience should be so adoring, eh? Well, if you can’t exactly be a rock star to your […]

Filed Under: Presentation Techniques Tagged With: effective presentation techniques, information products, powerful presentation techniques, presentation skills, presentations

How To Avoid Getting Caught Off Guard When Training

Author: Sean D'Souza

If you’re a trainer, there’s one scenario that’s almost impossible to avoid. It’s the scenario where you see a hand going up. The participant is about to ask a question. And there’s nothing wrong with the question, except that it’s out of left field. The participant is asking: How do I blazaboo the configulation spectroconfiture […]

Filed Under: Presentation Techniques Tagged With: effective presentation techniques, information products, powerful presentation techniques, presentation skills, presentations

How Attacking the “Problem” Is The Problem (And Why Structure Helps)

Author: Sean D'Souza

Imagine it’s a rainy night. And suddenly you hear a drop of water coming from the roof. One drop, two drops. Five hundred drops and a bit of mopping up later, and you’ve got a bucket under the leak. So what do you do next morning? Do you leave the buckets or do you resolve […]

Filed Under: Marketing Strategy, Psychological Marketing Tagged With: Human Nature, marketing strategies and ideas, Marketing strategy, small business marketing, small business marketing strategies

Why ‘Impossible-To-Goof-Up’ Questions Relax Your Audience

Author: Sean D'Souza

Put a two year old child in front of a Barney video for the first time, and watch the child’s face. It’s intent. It’s focused. And not very relaxed at all. But put that child in front of that same Barney video for the seven hundredth time, and watch the anticipation on her face. She’s […]

Filed Under: Presentation Techniques Tagged With: effective presentation techniques, information products, powerful presentation techniques, presentation skills, presentations

How To Record A Screen Video Presentation (Without Having To Do Tons of Editing)

Author: Sean D'Souza

One of the biggest marketing tools you have at your disposal is the power of video. If you don’t have video on your site, you’re missing out on a big opportunity to showcase your credibility. In the end, customers don’t give a whit about your products or services. They want to know that they can […]

Filed Under: Presentation Techniques Tagged With: effective presentation techniques, information products, powerful presentation techniques, presentation skills, presentations

Insourcing. Why It Beats Outsourcing

Author: Sean D'Souza

At 7 am, once a week, across New Zealand, a group of between twenty-thirty people assemble. These groups of people don’t belong to a sect. They have no secret handshake. No password or code. They’re simply networking. So what makes this group so interestingly different? The difference is insourcing. So what’s insourcing? Well, it’s kinda […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

There Is No Try

Author: Sean D'Souza

In the movie, Star Wars, Luke Skywalker and Yoda, the Jedi Master, stand near the edges of the Dagobah swamps. Luke is training in earnest to be a Jedi. Yoda turns to Luke and asks him to raise his sunken starfighter, which weighs several hundred tons, from the Dagobah swamps with the power of his […]

Filed Under: Info Products Tagged With: info products, infomarketing, information marketing, information products, small business marketing ideas

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