|When you're a small business, you have what seems like a terrible choice: tactics or strategy.
But do you really have to choose? How do online or offline strategies differ from tactics? Can you get by on marketing tactics alone?
There is a difference and this podcast shows you how to not just tell the difference, but profit from it.
|Right click and ‘save as' to download|
Why do we hate new year resolutions so much?
It's the new year and most of us are already thinking of not making new year resolutions so why do we hate new year resolutions so much? We hate it because it doesn't work and the reason why it doesn't work is because we're not doing it right. Today we're going to talk about strategy versus tactics. Your new year resolution so far has probably been a tactic, not a strategy.
Back in 2008, I decided I wanted to play badminton
I wanted to lose a bit of weight, but I also enjoy sport. You see, I don't really like to do any exercise, I don't like going to the gym, I can barely tolerate walking, I only do it because I'm listening to something and it helps me pass the time, but sport?
You ask me to play some soccer, or as I call it, football, or cricket, or badminton, well that's more up my street. I go to play badminton every day at 9 o'clock and then by 12 o'clock I'd be back. Now I wasn't playing all the three hours, I was playing just a couple of hours, but as you can tell, that's quite a decent workout. What happened at the end of a couple of months?
I didn't lose any weight. How could that be the case?
How can you run about like a crazy nut, for two hours, five days a week and not lose any weight? The problem was I was reading it as a tactic, not as a strategy. I'd go and play for those hours every day and then I'd get back and I'd eat a little of this and a little of that and pretty much I was consuming as many calories as I was burning and doing it every single day.
After several months, I was exactly where I started, but not only did I goof up on the food, I was also goofing up on how I approached the game. After three months, I had so many aches and pains because I wasn't doing stuff right and I gave up the game.
Now I still have my racket with me, I still have my shoes, I still have the badminton shuttle I was playing with when I went from C player to B player which was quite difficult by the way. That is what today's podcast is about. It's about the difference between strategies and tactics. You've probably figured out the difference between strategies and tactics anyway.
Tactics are like a new year's resolution
You decide you want to stop smoking, you want to go on a diet, you want to do something and it's that instant moment of deciding that you want to do something and then you move in a different direction…to continue listening to or reading this podcast
Right click here and save-as to download this episode.
To continue reading, download the transcript.
If you enjoyed this episode, please share it using the social media buttons you see at the bottom of the post.
If you've been a subscriber, then you know that you automatically get the downloads on your phone or on your computer if you subscribe to iTunes. If you don't have iTunes you can get this podcast via email, RSS or Stitcher. Click on any of the links below. The best button is the Email button, because you get goodies too (goodies found nowhere else).
Email (special goodies)
Oh and before I go—Can I ask you a small favour?
Would you be kind enough to leave a review. Your review, rating (and subscription) are most appreciated. They help the rating of the show and I read every single review. And if you have any feedback, you also want to write to me at firstname.lastname@example.org. Anything you'd like to see or listen to anything you don't like, just write to me at email@example.com. I actually implement the feedback.
You can do this from your phone or your computer. Here's a graphic, if you need any help.
Enjoyed this show?
|Don't forget to join the weekly free PsychoTactics Newsletter designed
to dig deep on one topic, rather than overwhelm you. And get access to a detailed report on “Why Headlines Fail (And how to create headlines that work)”