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The Choice Paradox: Why Customers Want More And Less Simultaneously

Author: Sean D'Souza

Take out that cell phone from your bag.
 And look at the features. It can tell time; it can be a stopwatch; it can keep diary 
appointments; it can help you pass time with ingenious
 little games; it can probably take photos; send text messages;
 maybe even double up as an mp3 player or a torch. You could probably […]

Filed Under: Psychological Marketing Tagged With: choice paradox, Consumption, Psychological Marketing

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    • About Psychotactics
    • Contact Sean
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    • Copywriting Strategies
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