Do you think that you have to be incredibly special, or at least different to stand out in a crowded market? Yet, at least at the starting point, it’s the mundane that gets the attention. If anything, being unique or different seems to be backfire. How do you use the power of mundanity to break […]
Announcing! Client Attractors: How To Speed Up Your Sales
You already know that 80% of a sales letter depends on your headline And therefore it’s not uncommon to see writers spend many hours testing and re-testing their headline. But what happens once your customer goes past the headline into the rest of the copy? Which are the elements that cause customers to feel […]
