Imagine that you’re a super fan of Bruce Springsteen.You’ve got every one of his albums, know all his songs, and you’ve eagerly waited for the day when you could go and see him live in concert. Then you hear that Bruce Springsteen is coming to town.’ At this point, it’s not even a decision, is […]
Free Or Paid? How To Know In Advance If Someone Will Pay
What’s the price of a hot cross bun in Auckland? It could be $5, $6.50 or even $7. If it seems slightly ridiculous that seemingly the same product has different prices, it’s because people are not buying the product itself. Or rather, they’re buying what they perceive to be the “right price” for a product. […]
