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Why Clients Buy—And Why They Don't

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Landing Pages: Why We Fail to Attract the Right Clients

Author: Sean D'Souza

The Early Years-Psychotactics-Moving to New Zealand

Why do some landing pages work while others fail? The core of a landing page lies in picking a target profile. Yet, it’s incredibly easy to mix up a target profile with a target audience. And worse still, the concept of persona comes into play. How do we find our way out of this mess? […]

Filed Under: Copywriting Tagged With: attract customers, landing pages

Can Anyone Draw Cartoons?

Author: Sean D'Souza

Is this T-Shirt available? If you ask a stupid question, you get a stupid answer. Or if you ask a question that’s engineered to get the answer ‘NO’, then you get the answer ‘NO.’ And most of your education, my education, and everything we’ve learned is engineered around getting a negative answer. But what if […]

Filed Under: Human Nature Tagged With: cartoons, creativity, landing pages, talent

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes