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Why Skill Upgrades Are Not A Luxury

Author: Sean D'Souza

Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, learning, psychoclogical tactics

The Downtime Brain: How It Increases Profits

Author: Sean D'Souza

The Downtime Brain

Summer fires can be brutes. Especially as the days get hotter, and the bush gets drier right across Australia. You can hear the sound of the imaginary fire; the crackle; and its teasing nature as it sweeps through the bush, taking a life of its own. All it takes is one stray cigarette One arsonist. […]

Filed Under: Psychological Marketing Tagged With: downtime brain, increase profits, learning, psychoclogical tactics

Why mistakes can make you an amazing profit

Author: Sean D'Souza

What do you do when you make a mistake either on your website or in your marketing? Or in any communication for that matter? You hope no one sees it, right? Then you go back in the dark of the night and erase it. Like it never existed That way no one knows you made […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, learning, psychoclogical tactics

The Myth of Focus

Author: Sean D'Souza

Imagine a one-year old child that is focused. Imagine that one-year old is on a focused mission. That mission is to ‘learn to walk’ First I shall walk, it says. Forget everything else. I’m going to learn to walk, and that’s it. And then I shall learn to talk. And then I shall learn a […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

Understanding Patterns: How Your Brain Thinks

Author: Sean D'Souza

Imagine you went to a friend’s house today. You’re in your friend’s kitchen. And you see a chair. And you sit down on that chair. How do you know it’s safe to sit on that chair? But even more interestingly, how do you know it’s a chair in the first instance? Your brain worked out […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

Why Skill Upgrades Are Not A Luxury

Author: Sean D'Souza

Surely you’ve heard of the phrase regarding lousy carpenters. And lousier tools. It runs like this: A bad carpenter blames his tools. Well I agree. And I disagree. A great set of tools are useless, even dangerous in the hands of an amateur. But on the other hand, a great carpenter should never suffer with […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

The Role of Get-Rich Quick Merchants

Author: Sean D'Souza

In the year 2003, I went to a presentation in Australia. There were 450 people in the room. And two fancy cars (yes in the room!) And then the speaker ran from the back of the room to the front, amidst thunderous applause. Five days later, I was $10,000 poorer. And none the wiser. I’d […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

Understanding the Rosetta Stone (And How It Affects How You Learn)

Author: Sean D'Souza

Understanding the Rosetta Stone (And How It Affects How You Learn) Do you know the story of the Rosetta Stone? You do, don’t you? You know how archaeologists couldn’t make head or tail of hieroglyphics. And it’s not like they didn’t try. They just weren’t able to figure out what those nice little pictures on […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

The Bicycle Moment: When Everything Falls Together

Author: Sean D'Souza

If you learned to ride a bicycle, there’s a pretty good chance you fell. And fell down a lot. I sure did. What’s worse is I learned to ride on hills, with red mud. And that means there was a good chance of losing control on the slopes. And grazing your feet, hands and face […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

How To Make Sure You Get Paid On Time

Author: Sean D'Souza

When you went to buy your computer, you paid for the computer in advance. When you went to the dentist, you paid your $5000 bill on the way out. And yet, when it comes to collecting money in your own business, you’re running up against a big, bad wall. So how do you get paid […]

Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, information products, learning, psychoclogical tactics

What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes