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Why mistakes can make you an amazing profit

Author: Sean D'Souza

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What do you do when you make a mistake either on your website or in your marketing? Or in any communication for that matter? You hope no one sees it, right? Then you go back in the dark of the night and erase it.

Like it never existed

That way no one knows you made a mistake, right? Wrong, wrong, wrong. Don't do that. Why would you do that? You want to keep your mistakes. Every one of them. Because when you goof up, you have a before scenario. When you succeed, you have an after scenario.

Customers don't just want to know how to succeed

In fact, I'll go further. They want to know how NOT TO FAIL even more than they want to know how to succeed. They don't want to be goofballs. They'd rather you did it and told them what NOT to do.

The Brain Audit Rip was one such product we created. It showed you how some of the pages on PsychoTactics sold nothing and then sold heck of a lot.

We've got emails which did diddly squat. We tweaked those emails and got an 800% response. Whoopsy! Would you want just Email No.2 or do you want Email No.1 as well, so you can compare and learn?

See? Makes sense, doesn't it? Store your mistakes.

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Filed Under: Psychological Marketing Tagged With: human behavior, Human Nature, learning, psychoclogical tactics

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  1. Ten Great Post Over the Past Week | Wordzopolis - Marketing, Market Planning, Inbound Marketing , Content Creation, Social Media and Public Relations says:
    July 6, 2010 at 11:42 pm

    […] Why mistakes can make you an amazing profit […]

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes