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Why Clients Buy—And Why They Don't

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Why “Lazy Testimonials” Attract The Wrong Clients

Author: Sean D'Souza

Most folks think that the easiest part of their marketing is testimonials. What's to know about testimonials? You ask the questions, you get the answers. Or the client gives you a  testimonial and you slap it in.

In other words you've got a “Lazy Testimonial”.

And “Lazy Testimonials” prevent you from getting outstanding clients
Clients who understand the depth of your work. Clients who aren't haggling about your prices–and more than willing to pay higher prices for better work.

And clients who understand that you need a life other than work. Clients you'd be happy to call your friends.

Your website is like a magic mirror.
Your marketing material is a magic mirror. When clients look into the mirror they see themselves. And if they like what they see, they jump into the magic mirror to be one with that new world–your world.

Testimonials are the key to creating that mirror effect. The right testimonials beget the right clients. The wrong testimonials bring the moody, stroppy, grumbly clients in droves. Which clients would you prefer?

Testimonials lead a secret life
A life so secret that you'll be amazed (yes, stunned is a better word) at just what testimonials can do to attract outstanding clients.

Introducing The Secret Life Of Testimonials a 122 (and then some) page product
Learn how to use the power of the ‘six critical questions' to get incredible testimonials–and attract clients that make every day an absolute joy. (Yes, even if you've read The Brain Audit this is a very important book to read).

So have a look at this product and judge the value for yourself. (As always, if it doesn't work for you there's a 100% Money Back Guarantee with a smile).
https://www.psychotactics.com/testimonialsecrets

Warm regards from a beautiful Saturday in Auckland
-Sean
P.S. Head over to find out what are the  ‘six critical questions'
Testimonial Secrets


“It solved the problem of getting meaningful testimonials, without needing to ‘bribe anyone' for it”.

Allen Weber, Jacksonville, Florida, USA 

“What I liked most of all was the concept of your website as a ‘mirror'”.
Juliet Fay, Copywriter, Wales, UK

“I just figured I would throw in a testimonial at the last minute… because it was by far the easiest part of the process. Wrong again!”
Marcus Stout, Golden Moon Tea, Washington D.C.

“What I found  really useful is how Sean de-constructs various testimonials, showing you the parts where they fail, and thereby enabling you to create testimonials that work a whole lot better.”
Cornelia Luethi, FX Marketing, Auckland, New Zealand
Next Internet marketing Article: How To Attract Clients With ‘Most-Wanted’ Information
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Filed Under: Internet marketing, Website Marketing Tagged With: 6 steps, power of testimonials, testimonial secrets

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
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    • Article Writing Strategies
    • Copywriting Strategies
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    • Start Here First
    • Home Study
      ▼
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      • Brain Audit
      • Under $50
      • Above $200
    • Membership
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    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
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    ▼
    • Speaker
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    • Resources
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