In 2002, I wrote my first book.
It was just 16 pages long.
I didn't know back then, but I was lucky.
You see, I was just a cartoonist and didn't know about marketing. So what I could put, I put in 16 pages. And then over the years, I added a bit here and a bit there.
That book you know well as The Brain Audit (it's now about 180 pages long). That book alone has sold over $500,000 worth of copies (yes, the book alone). That book has helped us sell other products, workshops, and get thousands of clients.
This is what most of us want–and we know that a lot of it lies in the magic of a book.
But not a book–a well written book. A book that's so empowering that clients remember not just the concepts you've covered, but can then recount them quite systematically.
The magic in The Brain Audit (and other Psychotactics products) isn't that it's more information. But that it's information that is easy to remember. Because when you have information that's easy to remember, you are able to implement it.
And how does a book become easy to remember?
You do it with:
You might not realise, for instance, that summaries rock. That summaries show up not just at the end of a book, but in a ton of different places. You may think of stories as just a story, but in fact stories, analogies, examples and case-studies are wha tmakes one book great and the other just ho-hum. And structure.
Without structure it's easy to get hopelessly lost. You can spend months going around in circles trying to figure out which part to keep, which part to drop.
And this is why amazing books are hard to find…
Outstanding books are hard to write because we've never been taught that writing is less about the word, and more about the structure. It's less about the decoration of the cake, and instead the way the cake needs to be structured so it doesn't topple over.
Learn how to structure.
Learn how to craft stories in a compelling way.
Learn the immense power of summaries.
It will help you put together a book. But it will do a lot more.
From this point on your entire communication method will have a system that's incredibly powerful. Whether you take on video, audio, live presentations, seminars, webinars–or even speaking at your cousin's wedding–you'll learn what makes one piece of communication better than the other.
You'll never regret it.
P.S. Some folks are wondering why the home study product will be available on October 22nd.
The fact is that I'm still working on it. And tweaking it. It's easy to just give you a ton of information, instead of giving you precise information that you can use right away. You'll find the wait is well worth it.