How do you write a newsletter? How do you structure a newsletter?
I used to hate writing a newsletter. It would be the task I'd keep postponing until the very last minute. Of course, that would make my entire week miserable. Until, I found what could be called a “rough formula”.
And it's an easy formula too. Try it and you'll see that your newsletter isn't as tedious as it used to be. In fact it's fun—well, almost.
Here's what you can (and should do) to get the newsletter out.
1- Ideally, work out what is the focus of the newsletter (and do so many days in advance).
2-Dig deep for stories (usually a personal story, but also an analogy). Again in advance.
4- Have a P.S.
When creating a newsletter, it's important to have a plan for at least a few newsletters. Which is to say, that if we sit down (or stand) and write our newsletter at the last minute, we are simply stressing ourselves out for no reason. Hence, there needs to be some idea of what you're going to cover in each of the newsletters. This is similar to what we'd cover in a podcast, for example.
These are some examples of the podcast planned in advance, but it can just as easily be applied to newsletters. And it doesn't have to be complicated at all. All you need is a list of what you'll cover. It can also be recurring in nature.
Step:1 – Hence for Sept-October you could have a theme: e.g. Beans
1- The magic of the bean roasting process.
2- How coffee plants are grown on lower slopes and how they have to go to higher slopes (climate change).
3- The acidity of beans and how it affects the taste
4- The roasting machine
Hence you already have the topics.
Step:2 – Now that's interesting but you need to make it your own. So you connect personal stories to the above topics.
1- How I burned a whole bunch of beans + the magic of bean roasting
2-My adventure in Columbia + how coffee is grown on lower slopes etc.
3-The barista championship + how acidity affects the taste.
4-The first client to the cafe + the roasting machine for the beans.
Step:3 – Then comes the action:
1- How I burned a whole bunch of beans + the magic of bean roasting + come see the raw beans and roasted ones.
2-My adventure in Columbia + how coffee is grown on lower slopes etc + check out where the beans come from on the packaging.
3-The barista championship + how acidity affects the taste + take home a tasting kit.
4-The first client to the cafe + the roasting machine for the beans + taste the filtered coffee (even if you prefer coffee with milk).
Step:4 – And finally the P.S.
e.g. We have coffee jelly too.
e.g. Did you know we were the Metro Top cafe for many years running? But now Metro magazine doesn't exist. So sad.
e.g. Did you know that Ark cafe was once a printing press?
The P.S. is usually a call to action, but if you already have a call to action, it can just be something interesting.