$Information marketing isn\'t so much a matter of conversion, as it is a factor of stickiness. So how do you create a sticky unifying theme?$

There are sticky books. And crappy books.
Sticky audio. And crappy audio.
Sticky TV series. And crappy TV series.

So what makes one better than the other?
Not surprisingly, it’s the unifying theme. So what’s a unifying theme? And how can you can make your information product (whether it be a report/book/audio series etc.) better? Click on the audio link to either listen to the audio, or the download link to download it and listen to it on your iPod.

And yes, to get more of these goodies, go to www.psychotactics.com

Podcast: Play in new window | Download

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This entry was posted on Wednesday, July 9th, 2008 at 4:00 am and is filed under Podcasts. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “How To Create A Sticky Information Product”

BNI Blog » Getting Sticky Says:
August 5th, 2008 at 10:24 am
[...] you can make your information product (whether it be a report/book/audio series etc.) better? Visit here and click on the audio link to either listen to the audio, or the download link to download it [...]

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