Here’s a pop quiz.
If you sent out a product worth thousands of dollars.
And added a bar of chocolate.
What would the client remember?
The thousand-dollar product?
Or the $3 chocolate?
At Psychotactics, we often send out home-study versions of our courses.
Some of these courses are rather expensive (yes, there’s a reason why), and therefore run into several thousands of dollars. And with that thousand-dollar package, we send out a bar of Kiwi Chocolate.
A bar that costs us $3.
And what do the clients get most excited about?
The thousand-dollar product?
Or the $3 chocolate?
Now, now let’s not be cynical
The product has to be top-quality. The consulting has to be outstanding. The training really has to work.
You can’t cover shoddy work with chocolate.
But yes, you can enhance great work/great product/great training with a simple gift.
A gift that makes clients smile.
That gives them an unexpected bonus.
This article isn’t a sales pitch for chocolate.
It’s a sales pitch for the unexpected bonus. Or in our case, the expected bonus (Clients complain if they get product without the chocolate).
So what’s this teaching you?
Are you so focused on what you’re selling that you can’t understand human nature?
Do you think that the client wants only your consulting/training or product?
Or do you think they’d be more than happy to chomp into some chockies as well?
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{ 8 comments… read them below or add one }
I love your idea. Understanding human nature is important.
You’ve also got me curious about kiwi chocolate. I love chocolate but have never heard of kiwi chocolate here in California.
It’s delicious.
And a big hit with clients.
They always ask about the kiwi chocolate. As in ‘kiwifruit’ chocolate. Ugh. Maybe I should be a little clearer
An interesting article there. I saw this cool ad where the person who tried the new chocolate flavored perfume and turned into chocolate. he became irresistible to girls.
The goodies must be appropriate. A few days ago, my wife bought a car. And they delivered the car with a box of goodies. The box had 90% wrapping and the so-called goodies were ‘some biscuits’ and some kind of spread.
That memory of a horrible gift will remain with me forever. If you’re going to give goodies, don’t put a tiny bonus in a big box. Because you raise expectations. And that’s not a goodie at all
This is a great idea, but how do you make sure it doesn’t melt? Global cooling in NZ?
Oh, we use extra, melt-proof chocolates.
Most of the time the chocolate is in a box. So even if it’s ‘warmed’ up, it’s still within the packaging. It’s not like a jelly.
Besides even in summer here, the chocolates don’t seem to melt. So we send it. Do you want one?
I’m new here, just stumbled across your blog – but I really like your approach to marketing. I think I might stay here longer.
Good to have you on board