Why “Tying Shoelaces” Get Better Results When Training Clients Online

by Sean D'Souza

Why "Tying Shoelaces" Get Better Results When Training Clients Online

You may have never heard of John Wooden.

He was a coach. And a darned good one too.

In a space of 12 seasons, he won 10 championships with U.C.L.A, putting him in an orbit all of his own. John Wooden holds the amazing record for national championships in men’s basketball at ten. The next closest “competitors” are a couple of coaches who only managed a “paltry” four championships each.

But John Wooden had a strange starting point to his coaching system

At the start of every season, he taught every basketball player on his team to tie their shoelaces.

Shoelaces?

Surely there were better things to learn than tying shoelaces. But Wooden did it every year. And he had a reason why he went through this seemingly mindless routine. “Badly tied laces lead to blisters”, he would say. “And well tied laces mean you don’t easily get sprained ankles”.

When training clients online (or even offline) you may run into similar trouble…

Clients don’t always tie their “laces” well. And then when your course is supposed to be zooming around, a couple are moving slowly because of “sprained ankles”. On a course, this could be a sprain from a client not understanding how to use a forum, or some technology. Or not paying attention to some instructions.

And your due diligence doesn’t matter

John Wooden wasn’t sloppy. He’d take great care to pass out a sheet of paper. His players would joke about them, and make paper airplanes with them. And that’s a lot what happens with you. You may create an elaborate system of getting your participants ready for a course. Yet, they’re busy with their lives, not paying attention to your plan. And why should they? It’s not their plan.

So when they’re on your court, you get them to tie their shoelaces…

Like for instance, we have a routine of tying shoelaces on the cartooning course. The first week we don’t do any drawing. We go through the steps of introducing ourselves, talking about our success and failure in drawing. We go through alumni posts, learn how to link pictures to Facebook (or other online hosting services). We make sure that participants order (or buy) a book. And then to round off the week, they watch some videos and read the overview of the course again.

It may seem like a mindless exercise, but it’s not

It does a few things right off the bat

1) It makes sure that everyone’s on the same page.
2) It creates a safe zone.
3) It creates an aura of discipline (which is critical for learning any skill)

1) It makes sure that everyone’s on the same page

There are three types of people. Some who rush ahead no matter what the schedule. There are those who stay on schedule and those who show up just on time. The ones who got there early or on time may seem to be in a better position, and they probably are. But there’s also the chance of over-confidence.

I remember getting to Chicago airport several hours before we were required to be there. We were off to Barcelona on vacation and in there was no point sitting in the hotel. So we sat in the empty departure lounge. But we were so early that we were also complacent. You know what happened next, right?

No, we didn’t miss our flight, but we came within minutes of missing it. We grew suspicious when there were no other passengers at our departure gate with just 10 minutes to go. And that’s the problem with complacency, no matter when a participant shows up. So going through the routine make absolutely sure that everyone’s on the same page. Which takes us to point No.2: The safe zone.

2) It creates a safe zone

When participants show up in your zone, they’re always going to be slightly buzzed. This buzz comes partly from excitement, partly from a bit of intimidation. There are many things to do and learn before a course begins. And if you were to simply start up a course, there’s a pretty good chance that at least some folks are fumbling with hardware, software, or some instructions.

They all, we all, need some time to get settled in. And like a party, everyone shows up at their own convenience. And so it’s important to get everyone go through a routine. This of course, could be done before the course begins, but often it’s a better practice to do it when the course begins.

Yes, it’s eating up into course time, but that can be easily fixed by pushing the end of the course by the same duration. So if you start a week later because you spent the first week with tying laces, you can extend the course to a week later on the other end.

This safe zone ensures that almost all issues can be tackled so that everyone is comfy. Everyone can settle down with their favourite drink. And the party can begin—even though it’s a bit later.

But you have to wonder, won’t this make everyone impatient? Sure it will. And this is the third important point.

3) It creates an aura of discipline (which is critical for learning any skill)

Because of courses proliferating on the Internet, people are used to jumping in and out. Doing assignments (or not) as they feel like. This doesn’t work to their benefit. It causes the group to fail (if you’re doing group learning) and of course you become a lousy coach.

A coach is only as good as his/her players. And therefore the idea of discipline needs to be set in right from the start. Without discipline, skill acquisition is almost impossible, because without discipline you have chaos. Everyone does whatever they darned feel like, and that a demoralising situation to learn in.

Which is why John Wooden started with the shoelaces

It sent a clear message.
A message of everyone on the same page, the safe zone and discipline.

And that’s how you create winners

Most people think that winning is a result of sheer talent.
And it is.But talent is not inborn. It has to be learned and honed.

Start with shoelaces.

P.S. Do you have a question or comment? Write it here and I will respond.

Why You Need The Brain Audit


“I wasn’t sure the Brain Audit would be worth the money, but it has completely changed how we approach our advertising and web content.”

The Brain Audit: Why Customers Buy And Why they Don't

I found a link to Sean’s website on a site I trust (Before & After Magazine), and I signed up for the free document “Why Headlines Fail”. I began to look forward to the weekly emails because they were short, interesting and helpful.

I wasn’t sure the Brain Audit would be worth the money, but it has completely changed how we approach our advertising and web content. The Brain Audit is deceptively simple — it’s easy to read, and easy to comprehend — the cartoons help get across the ideas, and each chapter logically builds on the other.

And each time I pick it up, I’m struck by something I missed the last time.

Susan Nayak,
 Marketing Communications, Austin, TX USA

Read more about The Brain Audit
http://www.psychotactics.com/brainaudit


Products Under $50


1) NEW! How To Put That Zing-Kapow In Your Articles (With StoryTelling)
So what are the elements of a well-told story? And why have they been playing hide and seek with us for so long?

2) You already know that 80% of a sales letter depends on your headline.
So what’s the remaining 20% that causes customers to buy? Find out more

3) Do You Often Hit A Wall Called ‘Writers Block’?
Learn how the core elements of outlining can save you from the misery of writing your next article.

4) Do you know that visuals immediately improve your sales conversion?
Learn how to create drama and curiosity and help improve your web page conversion with visuals.

5) Do your websites, brochures, presentations, etc… confuse your clients?
Put some sanity into your design, even though you are not a designer?

6) Chaos Planning
Year after year you sit down and create a list of things you want to achieve. Then suddenly the year is nearly over, and you’ve not really moved ahead as you’d expected.
Learn Why Most Planning Fails: And The Critical Importance of Chaos in Planning.


Black Belt Presentations
How to create presentations that enthral, hold and move an audience to action.



Next Step: To get more Psychological Tactics
Subscribe: :
Get Updates via RSS | Get Updates via Email


{ 7 comments… read them below or add one }

Judy Stevens-Morehu October 23, 2012 at 3:57 pm

Hi Sean. May I ask when the next cartoon class is scheduled to begin?

Reply

Sean DSouza October 25, 2012 at 7:58 am

August 2013

Reply

Sam McClain October 23, 2012 at 7:05 pm

Is your cartoon course still available?

Sam McClain

Reply

Sean DSouza October 25, 2012 at 7:58 am

Not until next year.

Reply

Luz October 24, 2012 at 4:51 am

Love it!
Thank you so much Sean
Luz

Reply

Tony Pfeiffer October 24, 2012 at 8:03 am

Sean,
Your writing is always clear. It is evident you practice what you teach (outlining,etc).

This post about John Wooden is the best I’ve read. It might have something to do with the fact that I am familiar with John Wooden. In fact, he coached at Central High School in my hometown of South Bend,In. Long before he made it to UCLA.

It took him a few years to become the “Wizard of Westwood”. He was painstakingly methodical about every practice each year. He knew exactly where the team was in detail the previous year and years back.

Tying my shoelaces reminds me of who taught me to tie my own – my mother. After I mastered that one, I challenged myself to the next level: do it with my eyes closed.

Thank you for the practical and real world example of starting off with the basics and laying a solid foundation.

Looking forward to more posts!

Tony, The Joy of Learning Guy

Reply

Ramesh October 25, 2012 at 9:03 am

Very interesting post. I read an interesting article on HBR http://blogs.hbr.org/taylor/2012/08/its_more_important_to_be_kind.html

Reply

Leave a Comment

Previous post:

Next post: