You’ve heard that Rudolph the reindeer had a shiny nose. You’ve heard of Coke’s secret formula. You’ve heard that a Volvo is a safe car. So which of the above statements are true? And which are false? And how can you tell? What you can tell for sure, is the sense of uniqueness Rudolph has […]
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Psychotactics Blog
Why Learning A New Skill Is Like Having A Baby
Imagine you just had a baby. And that baby demanded your attention. At 3am. At 6am. At 9am. What are you going to do? Are you simply going to turn back the clock? Or tend to the baby? Do you need to learn a new skill? If you speak to parents of newborns they are […]
[Continue reading...]The Secret Marketing Motivators Of Weight Watchers
Let’s assume you desperately want to knock off some weight. And you’re serious enough to get onto a structured eating system. Let’s also assume, you were presented with two diets Diet 1 consists of: Chocolate. Cake. Maybe even chocolate cake. Pasta with Cheese. Some butter chicken. Vegetables. Fruit. Diet 2 consists of: Vegetables. More vegetables. […]
[Continue reading...]Why Stevie Wonder Doesn’t Learn By Reading
Have you ever considered how some people say they learn quicker by reading than audio? Have you ever considered Stevie Wonder’s plight? Ah, but that’s not the question The question is: Can Stevie Wonder learn faster than you? Well, I wish it were a pat answer, but it’s not. It depends on various factors including […]
[Continue reading...]How Do You Spell Success?
I cry at weddings. Not when the bride and groom are smacking faces. I stand pretty nonchalantly at the ceremony. What really gets the tear ducts going is the buffet at the reception. My eyes well up with tears as I watch the tuxedo clad servers bear golden platters of jumbo shrimp in zesty cocktail […]
[Continue reading...]Why Most Screencasts And Online Presentations Are Tedious (And How To Fix It)
Switch on your TV. It doesn’t matter what program is going on, you’ll notice something quite interesting. After about seven seconds something changes. It may be the scene, it may be the camera angle, it maybe a whole new shot. But almost like clockwork you’ll find there’s a change every seven seconds or so. Then […]
[Continue reading...]Can you avoid wearing that Darth Vader suit in future?
I was doing a three-day website strategy workshop in Campbell, California, when one of the participants gave me this piece of feedback. Apparently I was wearing a Darth Vader suit. I looked down at what I was wearing, and all I could see was a perfectly tailored suit. There was nothing Darth Vader about it. […]
[Continue reading...]The Obvious Advantage of The Four-Wheel Factor
You were told you had to focus. You were told you had to do one thing at a time. You were told wrong. Doing one thing is for unicycle-riders. If you want to move ahead in life, you need to get into a four-wheel drive. How do you harness the four-wheel factor to your advantage? […]
[Continue reading...]Stop Working Alone: The Power of A Volunteer Force
If you’re like most small businesses, it’s more than likely that you’re working alone. And you’re single-handedly charting a course towards your destination. Which of course, leads me to believe you’re either too macho. Or a little silly. So can you indeed create a volunteer force? And how? First you’ve got to get over yourself […]
[Continue reading...]The Curse of the 10,000-hour ‘Talent Syndrome’
Imagine if someone told you that you needed 10,000 hours to learn to drive a car. No? What about 5000 hours then? Would that be suitable? How about 3000 hours? Or 1000? Or 500? Ok, how about 60 hours? A very average person with a reasonable fear of cars can learn to drive in about […]
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