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Psychotactics Blog

How To Avoid High Conflict – Even When You Don’t Agree With The Idea

Author: Sean D'Souza

How To Avoid High Conflict

How do you avoid high conflict? Are you pro or anti-vaccine? Are you pro this or anti-that? We seem to be pushed into one camp or the other and we end up getting ourselves in a tight corner. Is there a way to be part of a conversation and still neatly sidestep the argument? Right […]

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How To Get Clients When You Are Starting Up (With A Humble Checklist)

Author: Sean D'Souza

How to get clients when you are starting up (with a humble checklist)

When starting up, it’s almost impossible to get clients. Yet, there’s a method that’s almost fail-proof and gets the client interested in you, right away. What’s more, this method not only gets you one job, but has the potential to get you back repeatedly. The big surprise is that it doesn’t work just when dealing […]

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The “Coats Of Paint” System To Break Out Of The Curse Of Perfection

Author: Sean D'Souza

he Curse Of Perfection: The "Coats of Paint" system to break out

Is perfection a curse? Is perfectionism holding you back? The biggest problem with perfection is we feel we have to keep to the job until it’s done. As logical as the idea sounds, it’s always—yes, always—counterproductive. Instead, there’s a method that’s far superior, and quicker. Which allows you to reach even higher levels of satisfaction […]

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Why Happiness Eludes Us (And Why It’s Been Around All The Time)

Author: Sean D'Souza

Why Happiness Eludes Us (And Why It's Been Around All The Time)

Many books, yes whole books, are dedicated to the pursuit of happiness. And yet, all it takes is a simple mind shift. Happiness isn’t something we need to find, as it’s something we feel all the time. Which begs the question: Are unhappy people choosing to be sad? Find out how to tap into instant […]

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The Power Of Deflection (Why It’s A Crucial Strategy On An Interview)

Author: Sean D'Souza

Why "Deflection" is a powerful strategy in podcast interviews

How do you prepare for a podcast interview? What makes a good podcast interview? In a perfect world, you would be asked a straightforward question, and you’d give the answer that was expected of you. And most of the time, interviews on podcasts, radio or TV can be just as you imagined, or even better. […]

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Why Understanding The Faces Of Overwhelm Helps You Sidestep Frustration

Author: Sean D'Souza

Why Understanding The Faces of Overwhelm Helps You Sidestep Frustration

We often see overwhelm as a nameless, faceless monster. It seems to charge into our lives like some Godzilla and never wants to leave. However, the moment we categorise the concept of overwhelm into sections, we realise we don’t have to be powerless. Here’s a trip into the three faces of overwhelm and how to […]

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Three Unusually Zany Tips To Change Your Mindset (And Behaviour)

Author: Sean D'Souza

Three Unusually Zany Tips to Change Your Mindset

Sometimes we need to make big changes to our behaviour. Sometimes, it’s just a little tweak. In today’s episode we look at three very tiny tweaks that I learned while listening to other podcasts. And yes, you are likely to find good value in these tweaks too. Right click below to save this episode. Re-release: […]

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Three Tips On How To Keep Writing (Against All Odds)

Author: Sean D'Souza

3 Tips on How To Keep Writing (Against All Odds)

How do we keep writing? Are there specific writing tips you can follow to write better and get to the finishing line? We often go looking for a magical solution to help us write. And yet, the magic is usually found in the ordinary. How can seemingly repetitive advice help you become a consistently good […]

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How To Gain Momentum In Business Using The Subsets Technique (And Gain New Clients Too!)

Author: Sean D'Souza

How To Gain Momentum In Business Using the Subsets Technique

How do you gain momentum? What does momentum mean in business? When someone asks you what you do, what do you say? People tend to give a top-level answer. They say, “I’m a lawyer, a real estate agent, a fitness trainer”. And while that information is descriptive, it’s also extremely vague. It doesn’t necessarily get […]

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Free Content Vs Paid Content: Will Clients Buy If You Give Away A Lot Of Free Stuff?

Author: Sean D'Souza

Free Content vs Paid Content: Will clients buy if you give away a lot of free stuff?

How do you decide which content should be free vs paid? What is the perfect balance? Does generosity have its limits? Let’s say you decide to give away a lot of information to clients. How do you get clients to come back to buy the rest of your information? Won’t it overlap? Won’t they get […]

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What Bugs Me small business marketing bugs

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The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
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      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes