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Psychotactics Blog
How To Validate Your Uniqueness With Testimonials
Let’s say you come up with what you believe is a great uniqueness for your product or service How would you know if it’s great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo […]
[Continue reading...]Friday Cartoon: Beach Work
Company of One: Why Staying Small Is Smart: Book Review (Part 2)
Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get […]
[Continue reading...]Friday Cartoon: Make People Laugh
Why Staying Small Is Probably A Smarter Move
Think Big. Really? Studies show us that scaling up is often disastrous for most companies But what’s the alternative? That’s what we look at in this book review—well, chapter review—of Company of One by Paul Jarvis. Instead of driving ourselves crazy, we bring in sanity and upper boundaries to our business, while living a very […]
[Continue reading...]Friday Cartoon: Some Days
How WhatsApp Helped Fill The Munich Workshop
People are often amazed at how quickly we fill our workshops and courses. It’s almost like we have a separate channel to our clients. Well, as it appears, we do. And it’s not quite a Facebook group. It’s even cooler. Here’s how we filled a big chunk of the Munich workshop. Right click here and […]
[Continue reading...]Friday Cartoon: Early Bloggers
Are You Tempted To Use Hype? How To Avoid Hype And Still Get Clients
Hype works exceedingly well, even when the client knows they’re being duped a bit But what if you can’t stand hype? Does that mean you roll over and play dead? Here’s how you can avoid hype completely, if you wish to do so. And if the hype is so great, that it can’t be ignored, […]
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