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Psychotactics Blog

How To Use Contrast To Create Your Uniqueness In Seconds

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How We Created the Uniqueness For the Podcast

If you were asked: What is the uniqueness of this podcast, would you be able to answer the question? The chances are that you might state one of the features, but not what makes it truly unique. What do you have to do to make the uniqueness come to life? And how do you get […]

[Continue reading...]
Next Marketing Strategy Article: Company of One: Why Staying Small Is Smart: Book Review (Part 2)
Next Step: Read actionable articles on marketing strategy.

Friday Cartoon: Bad Hair Day

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Friday Cartoon: Bad Hair Day: Square Toon: Psychotactics[Continue reading...]
Next Friday Cartoons Article: Friday Cartoon: Dracula Selfie
Next Step: Read actionable articles on friday cartoons.

How To Stop “Perfectionist Clients From Sabotaging Their Own Success”

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How to Stop "Perfectionist Clients From Sabotaging Their Own Success

It’s not unusual for clients to say they’re perfectionists. This means they take more time, spend more effort and they sound like the ideal client on your course. But as perfectionists know fully well, they’re often jeopardising their own success, because all the extra work isn’t dramatically improving their work. How, then should you make […]

[Continue reading...]
Next Learning Article: Why the “End in Mind” Principle Should Be Avoided When It Comes To Learning
Next Step: Read actionable articles on learning.

Friday Cartoon: Dracula Selfie

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Friday Cartoon: Dracula Selfie: Square Toon: Psychotactics[Continue reading...]
Next Friday Cartoons Article: Friday Cartoon: Work In Your Underwear
Next Step: Read actionable articles on friday cartoons.

How Do You Incentivise Clients To Finish A Course?

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

How Do You Incentivise Clients To Finish A Course?

Most courses have huge dropout rates. And yet that’s not the case for some teachers and trainers. What makes some courses so dramatically different? The slightly surprising answer is that the course material itself can doom the course. If that makes no sense, follow along, because there’s a method to this madness. Find out how […]

[Continue reading...]
Next Training Article: Coaching Series : 3/3 – Why Clients Nod But Don’t Call
Next Step: Read actionable articles on training.

Friday Cartoon: Work In Your Underwear

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Friday Cartoon: Work In Your Underwear: Square Toon: Psychotactics[Continue reading...]
Next Friday Cartoons Article: Friday Cartoon: Beach Work
Next Step: Read actionable articles on friday cartoons.

How To Validate Your Uniqueness With Testimonials

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Validate Your Uniqueness with Testimonials

Let’s say you come up with what you believe is a great uniqueness for your product or service How would you know if it’s great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo […]

[Continue reading...]
Next podcasts Article: How WhatsApp Helped Fill The Munich Workshop
Next Step: Read actionable articles on podcasts.

Friday Cartoon: Beach Work

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Friday Cartoon: Beach Work: Square Toon: Psychotactics[Continue reading...]
Next Friday Cartoons Article: Friday Cartoon: Make People Laugh
Next Step: Read actionable articles on friday cartoons.

Company of One: Why Staying Small Is Smart: Book Review (Part 2)

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Why Staying Small Is Smart - Book Review - Part 2

Big companies talk a lot about leadership. However you and I may not have that big charisma factor. What do we have to do to get things done when working with freelancers? What if we need to work with several team members? In this episode, we look at how the primary task is to get […]

[Continue reading...]
Next Marketing Strategy Article: Why Staying Small Is Probably A Smarter Move
Next Step: Read actionable articles on marketing strategy.

Friday Cartoon: Make People Laugh

Author: Sean D'Souza


You can listen to the audio while driving or walking.  Apple |  Spotify |

Friday Cartoon: Make People Laugh: Square Toon: Psychotactics[Continue reading...]
Next Friday Cartoons Article: Friday Cartoon: Some Days
Next Step: Read actionable articles on friday cartoons.
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What Bugs Me small business marketing bugs

Does anything on this website bug you? Nothing is too small or too big. If there's something we can fix, we'd love to know. The bug of the month even gets a hand-painted cartoon + postcard. Click here to report a bug.

The Headline Report why headlines fail report

The Headline Report has been downloaded over 155,000 times. In ten minutes (or less) you’ll learn how to systematically build a headline that works. Sign up for the Psychotactics newsletter and get access to a detailed report on "Why Headlines Fail (And how to create headlines that work)" Click here to subscribe and get it right away

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  • Home
  • About Us
    ▼
    • Philosophy
    • About Psychotactics
    • Contact Sean
  • Free Articles
    ▼
    • Psychological Strategies
    • Starting Up Strategies
    • Marketing Strategies
    • Article Writing Strategies
    • Copywriting Strategies
    • Internet Marketing Strategies
  • Podcast
  • Blog
  • Clients
    ▼
    • Client Results
  • Products
    ▼
    • Start Here First
    • Home Study
      ▼
      • Article Writing
      • Uniqueness Strategy
      • Info Products
      • Copywriting
    • Books
      ▼
      • Brain Audit
      • Under $50
      • Above $200
    • Membership
  • Workshops
    ▼
    • Online Courses
    • Worldwide Workshops and Meet-Ups
  • Services
    ▼
    • Speaker
    • Consulting
  • Fun Stuff
    ▼
    • Resources
    • Cartoons
    • Recipes