Why Clients Buy—And Why They Don't
17 questions? Why have 17 questions in a testimonial? And what if the client won’t answer the questions? The reason for the 17 question testimonial is simple. It’s not a testimonial any more, it’s a experience on paper. When other clients read it, they can sense the ups and downs. They can see the final […]
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You’ve been around the Psychotactics site for a while. And you’ve probably even sneaked a peek at 5000bc (our membership site) and seen that there’s a waiting list. And for three days we’re bringing down that wall. And from Saturday 28 May to Tuesday 31 May 2016, you get the chance to join (without being on the waiting […]
[Continue reading...]It might seem like perseverance is a good thing. We’ve been told to persist in the face of odds. Yet, there are times when you should stop. How do you know when to stop? And why bother to persevere when failure is waiting around the corner? Find out why perseverance can be a real pain, […]
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Where do we draw inspiration from? When we try to beat resistance, we tend to look at what we haven’t done and what needs doing. Yet sometimes resistance can be pushed over with a simple concept of inspiration. Where do we draw that inspiration from? And how do we keep the inspiration constant? In this […]
[Continue reading...]Most of us are like crazy chickens, focused solely on attraction and conversion. We fail to see the biggest resource in our business—returning clients. If you’re able to keep your existing clients and they buy everything in sight, you may never need new clients again. But what magic spell would cause them to buy everything […]
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What’s one of the biggest “rookie mistakes” when putting a landing page together? It’s the rookie, sitting down and writing the entire page at their desk. If you want a reasonably boring landing page, write it yourself. But what if you didn’t write it yourself? Who would write it for you? Find out more in […]
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Did you know that landing pages fail almost at the headline stage? We’re all told to create landing pages. So why do they fail? The answer, it seems, can be found at any international airport. When planes land, they don’t land all at once. They land one at a time. Yet on a landing page, […]
[Continue reading...]Why do we struggle to write? The ONE word? What’s that? And why does it play such an incredibly important part in article writing? That’s what we explore in this second part of what I’ve learned in article writing. We also look at why we struggle to write—Yes, we seem to get in our own […]
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Writing isn’t easy-but it isn’t hard either The key to writing is to know what strategy to follow, so the road isn’t bumpy all year long. This episode isn’t about going down memory lane. Instead, it’s practical advice I wish I’d had—Like how to choose the right coach or the right editor. Writing isn’t all about […]
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There’s one reason why you should sell with the price ending in a 9.That reason is to increase your profit. If I sell at at $39, instead of $37, I will make two additional dollars per sale, which means that over time I will earn a lot more, just because of those few dollars. But […]
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